Newsweek Drops Issue, Cites Poor Ad Sales

Due to low ad pages during late summer, Newsweek is trimming the number of issues it publishes by one, opting for a double issue dated Aug. 29-Sept. 5, Mediaweek reports.

Through July 19, Newsweek’s ad pages have fallen 15.6 percent this year, to 970. It’s not alone. A lack of spending in the technology and automotive sectors has hurt the whole newsweekly category with ad pages falling 10.5 percent, to 6,332 through July 19.

Source: MediaBuyerPlanner

Technorati Tags: Newsweek, Media, Ads, Advertising, Blogs, Blogging, Publishing