Comments on: Ridiculous Advertising – or the Case of the Hijacked link http://www.zoliblog.com/2005/09/12/ridiculous-advertising-or-the-case-of-the-hijacked-link/ Connecting the dots ... Sat, 21 Nov 2009 06:03:39 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Anonymous http://www.zoliblog.com/2005/09/12/ridiculous-advertising-or-the-case-of-the-hijacked-link/#comment-88 Anonymous Wed, 09 Nov 2005 14:26:00 +0000 http://www.zoliblog.com/2005/09/12/ridiculous-advertising-or-the-case-of-the-hijacked-link/#comment-88 IntelliTXT does not “hijack” URLs. In reality, IntelliTXT is offering a user-friendly advertisement and the publishers are making the decisions of where and how IntelliTXT is administered on their sites. With IntelliTXT, the publishers are also the ones making money and with the rate at which this is spreading, it looks like they’re successful. It’s good timing too, because publishers are having difficulty making money from their content. In my opinion, Vibrant Media is offering a very user-friendly and unobtrusive solution. At the end of the day, it’s the publishers that need to decide how to use it. On every site I have visited that uses IntelliTXT, the ads are always clearly labeled as “sponsored.” In fact, it’s one of Vibrant Media’s mandates. In terms of user expectations, I think people will get used to the green, double underline hyperlinks just like they got used to paid search placements. IntelliTXT does not “hijack” URLs. In reality, IntelliTXT is offering a user-friendly advertisement and the publishers are making the decisions of where and how IntelliTXT is administered on their sites. With IntelliTXT, the publishers are also the ones making money and with the rate at which this is spreading, it looks like they’re successful. It’s good timing too, because publishers are having difficulty making money from their content.

In my opinion, Vibrant Media is offering a very user-friendly and unobtrusive solution. At the end of the day, it’s the publishers that need to decide how to use it. On every site I have visited that uses IntelliTXT, the ads are always clearly labeled as “sponsored.” In fact, it’s one of Vibrant Media’s mandates. In terms of user expectations, I think people will get used to the green, double underline hyperlinks just like they got used to paid search placements.

]]>