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“And Now, Here They Are, The BEATLES!”

Those were the famous words Ed Sullivan used to launch the Beatles (already hot in the UK) in the US.  Here they are, back again: Apple vs. Apple

IT IS the ultimate battle of the generations over an image of a half-eaten piece of fruit.” claims the UK’s The TimesThe New York Times also reports. Apple Corps, the business arm  of the former Beatles and their heirs took Apple Computer to court for the third time.

  • The first suit 1981 ended with a modest settlement of $80,000.
  • The second one in 1991 settled for $26.5M
  • The third … care to extrapolate? 

It is the second, 1991 settlement  that bound Apple Computer  to steer clear of the music business, for which the Beatles’ company retains the famous trademark.  Of course my third  point above is a joke, I could not possibly predict the outcome of this lawsuit, but it’s no laughing matter, the least it will do, without considering the outcome is to divide the music fans into two camps.  Hardcore Beatles fans might just take their business elsewhere. And if Apple (Steve’s Apple, not Sir Paul’s) has to pay up again … well .. this is the real thing folks, not the bogus rumors about Jobs dumping his stock. 

Update (3/27): “ The best part? The case will be heard by (no joke): Mr. Justice Mann.” (via MacUser)

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  1. […] allow players to sing and play interactively with the Fab Four.  The game was developed by Apple Corp, which is not to be confused with that other entity in the business of making of iPods and iPhones and all sorts of […]

  2. […] allow players to sing and play interactively with the Fab Four.  The game was developed by Apple Corp, which is not to be confused with that other entity in the business of making of iPods and iPhones and all sorts of […]

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