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	<title>Comments on: Using AdWords to &#8220;Badmouth&#8221; the Competition</title>
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	<link>http://www.zoliblog.com/2006/04/11/using-adwords-to-badmouth-the-competition/</link>
	<description>Connecting the dots ...</description>
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		<title>By: Anonymous</title>
		<link>http://www.zoliblog.com/2006/04/11/using-adwords-to-badmouth-the-competition/#comment-397</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 11 Apr 2006 19:23:17 +0000</pubDate>
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		<description>&lt;p&gt;Last I looked, AdWords drops an ad after it runs so long but gets too few clicks. Whoever placed the ad might need to click it themselves to keep it live -- so there is some cost.&lt;/p&gt;

&lt;p&gt;Or maybe it&#039;s a decoy placed to monitor click fraud? In that case it could have been placed by anybody, even Google.&lt;/p&gt;

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		<content:encoded><![CDATA[<p>Last I looked, AdWords drops an ad after it runs so long but gets too few clicks. Whoever placed the ad might need to click it themselves to keep it live &#8212; so there is some cost.</p>
<p>Or maybe it&#8217;s a decoy placed to monitor click fraud? In that case it could have been placed by anybody, even Google.</p>
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