Stowe Boyd “created this market” : his eBay bid on wearing logo’d t-shirts totaled him $3,600 – he sold his body for a year.  As we know, in business being a first mover is not always an advantage – the second player comes in having learned all the mistakes an conquers the market.

In this case the second player is likely not smarter, but most definitely cuter  : Baby Jake will wear an advertiser’s clothes for a whopping $10,000 a month, or .. are you ready for this?… $100,000 for an entire year. (via Steve Rubel)

My prediction: I doubt any company will pay $100K for the year, but someone probably will be “crazy” enough to cough up $10K for a month. 

Prediction #2: we’ll soon see (baby) Jake in a movie.

Tags: Baby Jake, Clothe Stowe, Advertising, Marketing, Body Business, zoliblog, zolierdos