Comments on: VC Firm Hummer Winblad the #1 Search Term on Technorati http://www.zoliblog.com/2006/07/22/vc-firm-hummer-winblad-the-1-search-term-on-technorati/ Connecting the dots ... Sat, 21 Nov 2009 06:03:39 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Anonymous http://www.zoliblog.com/2006/07/22/vc-firm-hummer-winblad-the-1-search-term-on-technorati/#comment-700 Anonymous Sun, 23 Jul 2006 23:03:36 +0000 http://www.zoliblog.com/2006/07/22/vc-firm-hummer-winblad-the-1-search-term-on-technorati/#comment-700 I guess it could work - and now that it's published it won't be long before someone does it (?). But it's certainly not the case here: Hummer Winblad is a well known VC firm, they don't need this kind of inflated publicity. I guess it could work – and now that it’s published it won’t be long before someone does it (?).

But it’s certainly not the case here: Hummer Winblad is a well known VC firm, they don’t need this kind of inflated publicity.

]]> By: Anonymous http://www.zoliblog.com/2006/07/22/vc-firm-hummer-winblad-the-1-search-term-on-technorati/#comment-699 Anonymous Sun, 23 Jul 2006 22:54:34 +0000 http://www.zoliblog.com/2006/07/22/vc-firm-hummer-winblad-the-1-search-term-on-technorati/#comment-699 As one of the many aimless viewers incoming from Technorati, I am wondering the same thing myself. Could this be a new form of online advertising? For example: 1. Company x searches their name a couple million times via a random zombie network or a field of proxies--whatever. 2. Company x now has a large amount of curious bloggers wondering who they are, the equivilent to an extremely significant amount of brand impressions, and thus a highly elevated level of brand awareness. If this isn't the case now, I'm pretty sure it will be (or, already is) the case with other companies. This is much too obvious of a technique, and the "beauty" of it lies in the fact it isn't directly invasive to the audience being targeted, as they don't really even know they are being exploited. As one of the many aimless viewers incoming from Technorati, I am wondering the same thing myself.

Could this be a new form of online advertising?

For example:

1. Company x searches their name a couple million times via a random zombie network or a field of proxies–whatever.

2. Company x now has a large amount of curious bloggers wondering who they are, the equivilent to an extremely significant amount of brand impressions, and thus a highly elevated level of brand awareness.

If this isn’t the case now, I’m pretty sure it will be (or, already is) the case with other companies. This is much too obvious of a technique, and the “beauty” of it lies in the fact it isn’t directly invasive to the audience being targeted, as they don’t really even know they are being exploited.

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