Pranks seem to become the new trend in advertising. A few days ago I fell for the Alltel Spoof on Guy Kawasaki’s blog. (read more in the Wall Street Journal).

The viral video du jour is Agency.com’s prank, in which they broadcast their pitch process, including fake employment at their Client (prospect). Will it work? I don’t know. Steve Rubel dislikes it, other think it’s most effective… time will tell.

Technorati : advertising, agency.com, marketing, safeway, steve rubel, video, youtube