1. If you sell the same product as someone else and you type in the same keyword the same names always appear at the top. getting listed on google for any keyword is just left to these pathetic algorithms to list your site rarely works.

2. the layout of google has not changed in many years. its still the same layout with paid links down the right and free on the left. surely it would be more advantagous to the users at least to have a or 4 column layout so at least you get to see more results per page. Also randomizing the free listing instead of showing the same names on the free listings at least other website owners will get the chance to have their site viewed.

3. Google Sitemaps, yet another method of confusing people on how to get your site listed or ranked. very poor technical support information in the help documentation…. just leave it to the algorithm type attitude.

4. Google has huge corporate companies who can out bid anyone smaller company selling a similar product or service.

5. “If you cant beat them, buy them”. Thats googles attitiude to everything. If they are hogging the first places for the keywords for their own benefits then what they state in their documentation about not manipulating results is crap…. they clearly are.

Thank you for sharing this story with me !

How many times have you searched for something on Google and found, in the shaded “Sponsored Link” box at the top of the list of results, an ad for a product offered by … Google? It happens fairly frequently for me, and every time I see it, it strike…

It looks like our article yesterday (actually probably as a result of Erick Schonfeld’s article at Next Net Blog) made Googl…

Recently, we’ve noticed a few posts on other blogs commenting on the fact that Google advertises its own products or services using AdWords. We wanted to say a few words on the subject of why and how we do this, with an eye towards laying a few concerns to rest. Here’s Walter H., from Google Marketing, to fill us in on the details:

Being rather proud of AdWords as a means to effectively advertise one’s products or services, it seems natural to use it ourselves. Since it’s a common practice across the industry for companies to promote their own products and services through their own web presence, there is much precedent to do this.

It’s important to note, however, that our ads are created and managed under the exact same guidelines, principles, practices and algorithms as the ads of any other advertiser. Likewise, we use the very same tools and account interface.

As does any advertiser, we aim to give our campaigns a budget which is in line with their value to us in terms of the increased traffic we might see. We actively monitor and manage the success of our ads by adjusting ad copy, keywords, bids, and so forth in the same way any advertiser who is concerned with their account performance would.

That said, there are no special buttons to push or levers to pull that give our internal account managers special treatment or leverage. Quality Score is automatically evaluated in the same way for our keywords as it is for any advertiser’s keywords. Likewise, the potential to show up in the top spots above the search results is the same for Google’s ads as it is for any other. We rely on the AdWords system to let relevancy and usefulness to our users be the driving force behind our ad placement. As such, we do not intentionally try to secure a top position. In fact, we generally aim for a more ‘conservative’ position.

As was already mentioned, there are no algorithm changes to ’smooth the way’ for Google’s ads — and the accounts of ‘competing’ advertisers (should there be any for particular keywords or Ad Groups) are never referenced in any way.

We’re quite proud of the advertising platform we’ve built and it simply makes sense for us to use it. At the same time, the trust of both our users and our advertisers is of paramount importance. We honor that responsibility, and work hard to earn and keep that trust.

Posted by Blake, Inside AdWords crew