Comments on: Light ‘n Healthy – It’s Just Water, Stupid… http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/ Connecting the dots ... Sat, 21 Nov 2009 06:03:39 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Anonymous http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/#comment-1190 Anonymous Wed, 13 Jun 2007 01:31:00 +0000 http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/#comment-1190 How can you call a juice full of synthetic additives, a natural one. But that's an usual matter nowadays because everybody buys the story. Wouldn't it be more ethical if a company squeezed some fruits, package them and put a very short expiration term? Now that would be natural. But not very profitable. So we are left with drinking "natural" juice filled with additives. There is an alternative: growing an orchard. --- <a href="http://vitanetonline.com/manufacture/FREEDOM-WHOLESALERS/" rel="follow" rel="nofollow">Freedom wholesalers</a>. How can you call a juice full of synthetic additives, a natural one. But that’s an usual matter nowadays because everybody buys the story. Wouldn’t it be more ethical if a company squeezed some fruits, package them and put a very short expiration term? Now that would be natural. But not very profitable. So we are left with drinking “natural” juice filled with additives. There is an alternative: growing an orchard.

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Freedom wholesalers.

]]> By: Anonymous http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/#comment-1189 Anonymous Thu, 07 Jun 2007 22:02:00 +0000 http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/#comment-1189 Hi Zoli (& Mark) - I am the Marketing Director for WaddaJuice - and though 4 months behind this particular Blogosphere, I would like to expound just a bit on these products. Yes, while 'tis just water and yes we all know we are supposed to dilute our kids' juice, there are several quite important distinctions between Tropicana's "Light 'n' Healthy" and WaddaJuice. WaddaJuice is a much simpler formula: Just juice, water and vitamins. NO artificial sweeteners (Splenda) and NO Modified Corn Starch (that has me a bit perplexed too, Mark). Oh, but wait for it...WaddaJuice is tidily packaged in a spill-proof bottle. Certainly worth a penny or two more to keep the back of the mini-van clean, no? As for making a bundle - we are a small group who truly believe we have a better product. We still work out of the basement of the founder's house - it is true entrepreneurial spirit at its finest. But keep your fingers crossed on the whole making a killing thing! Best, Amy Peck Director of Marketing & Media WaddaJuice Hi Zoli (& Mark) -

I am the Marketing Director for WaddaJuice – and though 4 months behind this particular Blogosphere, I would like to expound just a bit on these products. Yes, while ’tis just water and yes we all know we are supposed to dilute our kids’ juice, there are several quite important distinctions between Tropicana’s “Light ‘n’ Healthy” and WaddaJuice. WaddaJuice is a much simpler formula: Just juice, water and vitamins. NO artificial sweeteners (Splenda) and NO Modified Corn Starch (that has me a bit perplexed too, Mark).

Oh, but wait for it…WaddaJuice is tidily packaged in a spill-proof bottle. Certainly worth a penny or two more to keep the back of the mini-van clean, no? As for making a bundle – we are a small group who truly believe we have a better product. We still work out of the basement of the founder’s house – it is true entrepreneurial spirit at its finest. But keep your fingers crossed on the whole making a killing thing!

Best,

Amy Peck

Director of Marketing & Media

WaddaJuice

]]> By: Anonymous http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/#comment-1188 Anonymous Fri, 09 Feb 2007 02:37:00 +0000 http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/#comment-1188 I never liked Tropicana to much. I never liked Tropicana to much.

]]> By: Anonymous http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/#comment-1187 Anonymous Mon, 05 Feb 2007 14:09:00 +0000 http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/#comment-1187 Zoli, Hillarious! Scary that they put "modified food starch" into OJ! But for anybody with kids they will already know you're trick. For we all serve our little ones Apple Juice where we put in half (or less) of the juice and mix it with our own water. People will pay for anything. This following link is a company that has made a killing selling juice mixed with water to kids http://www.waddajuice.com/ (get it? "wadda" juice.) His target market is selling direct to schools where the parents will then know that their kids aren't being served as much sugar. Pretty clever marketing IMHO. Best regards, Mark Suster (just back from Europe) Zoli,

Hillarious! Scary that they put “modified food starch” into OJ! But for anybody with kids they will already know you’re trick. For we all serve our little ones Apple Juice where we put in half (or less) of the juice and mix it with our own water. People will pay for anything. This following link is a company that has made a killing selling juice mixed with water to kids http://www.waddajuice.com/ (get it? “wadda” juice.) His target market is selling direct to schools where the parents will then know that their kids aren’t being served as much sugar. Pretty clever marketing IMHO.

Best regards,

Mark Suster

(just back from Europe)

]]> By: Anonymous http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/#comment-1186 Anonymous Sun, 04 Feb 2007 19:16:00 +0000 http://www.zoliblog.com/2007/02/04/light-n-healthy-its-just-water-stupid/#comment-1186 Tropicana Orange Juice tastes bad anyway, but this is no OJ. Check the box: it says "Orange Juice BEVERAGE". That's how they get away with it. Tropicana Orange Juice tastes bad anyway, but this is no OJ. Check the box: it says “Orange Juice BEVERAGE”. That’s how they get away with it.

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