Wow, this was fast. I met Koral CEO Mark Suster some time in November, when he gave me a demo of his then pre-beta Content Collaboration system. I instantly liked it, largely for it’s simplicity – hence the title of my review: Koral – Collaborative Content Management without the Hassle of “Management”.

Apparently I was not the only one who liked the product. Koral is no more. Salesforce.com has acquired it, launching its new service … hm, SalesforceContent, or Apex Content, or Salesforce ContentExchange – apparently there is a bit confusion over the name, but we’ll know it tomorrow for sure. The logo is from the (former) Koral site:

Update: Clarification from CEO Mark Suster:

“The overall initiative is called Salesforce Content. That consists of the Apex Content platform where developers will be able to build their own content based applications and Salesforce ContentExchange, which is a Web 2.0 application for managing corporate content that sits on top of this platform.
Basically, we took an integrated product, Koral, and split it out into a platform piece for developers and an application piece ready to sell to customers.”

TechCrunch, Read/WriteWeb and ZDNet has all the details. Congratulations, Mark, Tim and the rest of the team!

Tags: Collaboration, content collaboration, content discovery, content management, document management, ecm, koral, SaaS, salesforce.com, search