A key idea in Brad Garlinghouse’s Peanut Butter Manifesto was to eliminate redundancy within Yahoo, kill overlapping products that compete with each other.  Yesterday Mr. Peanut-Butter himself, along with Flickr Co-Founder Stewart Butterfield broke the news to TechCrunch: Yahoo will shut down Photos, in favor of Flickr.

A lot has been written on this move (see below), let me just point out two seemingly controversial metrics:

The chart shows Flickr’s US traffic has caught up with that of Yahoo Photos.  However, Flickr only has about 20% of the photos stored on Yahoo: 500 million vs. 2 billion. 

How many of us have “layaway” photos stored on Yahoo, that we uploaded buried quite some time ago, never to touch them again?  Flickr’s photos are tagged, searched, used – there is activity.  That’s the difference between dead and alive. 

The contrast in the stats is a perfect illustration for a trend we see with other services, too – although it’s supposed to be Yahoo’s day, Gmail vs Yahoo Mail comes to my mind.  Yahoo has a huge incumbent user base that will never move. Change is evil for them.   Gmail is much smaller, but it picks up the innovator, productivity-oriented crowd – that is if they pull their act together)

Last, but not least, when will Yahoo have it’s Youtube?   “Butterfield also confirmed that Flickr will ā€œsoonā€ allow users to upload videos in addition to photos.”

Related posts:

TechCrunchSearch Engine Land, SmugBlog, mathewingram.com/work, Between the Lines, Scobleizer, Laughing Squid, Digital Inspiration, Ben Metcalfe Blog, Webware.com, parislemon, WebProNews , UNEASYsilence, Read/WriteWeb.

Update:  If it’s up to BillG, Flickr will soon be a Microsoft property, along with the rest of Yahoo.  Others on the subject:

paidContent.org, Between the Lines, Internet Outsider, Rough Type, IP Democracy, Mashable!,  BloggingStocks,  Search Engine Land, WebProNews, TechBlog and franticindustries

 



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