But, having blogged for a while, one thing I’ve come to learn is that you have your good days and your bad days.

I’m continuing to hope that Marc has some great content still to come.

I don’t think this plan would work for either Sun or Yahoo! by way of example. In Sun’s case, Jonathon is already doing something remarkable in my opinion and results will show but he is talking and blogging not going dark. Nor did he fire 1/3 the people or acquire a lot. In Yahoo!’s case, I think they need a leader with a clear crisp vision backed up by actions – some of what Marc says is applicable (like promote new leadership, get rid of old layers) but others are not. Lay off 3000 Yahoo! engineers and Google & Microsoft will send you a personalized hand-written thank you note.

I think his post is not good advice on turn around of companies. But it gives very good advice (by way of example) on creating buzz by: say obvious things, say them in 9 or 10 bullets, have a big name attached to them, and let the buzz build.