Comments on: The Startup Naming Game http://www.zoliblog.com/2008/04/21/the-startup-naming-game/ Connecting the dots ... Sat, 21 Nov 2009 06:03:39 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Jessy http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-14064 Jessy Tue, 14 Oct 2008 21:15:48 +0000 http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-14064 I think that your point is a good one, except that with very general names like PhoneTag you can usually get your company to the top of the search because everything else has low relevance. I think that your point is a good one, except that with very general names like PhoneTag you can usually get your company to the top of the search because everything else has low relevance.

]]> By: If Scoble Thinks He Found Bad Startup Marketing, He Ain’t Seen Nothing| Zoli’s Blog http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-13696 If Scoble Thinks He Found Bad Startup Marketing, He Ain’t Seen Nothing| Zoli’s Blog Mon, 08 Sep 2008 22:40:58 +0000 http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-13696 [...] few months ago Ben Kepes drew my attention to Viisibility, and I promptly called out their really poor naming:  how can they call their supply chain company Viisibility when there is already an ERP [...] [...] few months ago Ben Kepes drew my attention to Viisibility, and I promptly called out their really poor naming:  how can they call their supply chain company Viisibility when there is already an ERP [...]

]]> By: Zoli Erdos http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11376 Zoli Erdos Thu, 24 Apr 2008 16:38:47 +0000 http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11376 Sounds good to me... I also like dim sum :-) Sounds good to me… I also like dim sum :-)

]]> By: Steve Chazin http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11375 Steve Chazin Thu, 24 Apr 2008 15:07:53 +0000 http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11375 The name Dimdim predated my arrival at the company as CMO. We did have some good discussions about changing it due to some negative connotations but we decided to stick with it and I think we did the right thing. At the end of the day a brand generates value for the name. In a day an age when you are competing for awareness a catchy name can help. Steve Jobs decided on Apple because he couldn't come up with a better name...that worked out okay for him! You can read about the genesis of Dimdim name here:http://dimdim.typepad.com/dimdim_blog/2007/07/whats-in-a-name.html The name Dimdim predated my arrival at the company as CMO. We did have some good discussions about changing it due to some negative connotations but we decided to stick with it and I think we did the right thing. At the end of the day a brand generates value for the name. In a day an age when you are competing for awareness a catchy name can help. Steve Jobs decided on Apple because he couldn’t come up with a better name…that worked out okay for him! You can read about the genesis of Dimdim name here:http://dimdim.typepad.com/dimdim_blog/2007/07/whats-in-a-name.html

]]> By: James Siminoff http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11350 James Siminoff Wed, 23 Apr 2008 03:46:01 +0000 http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11350 Names really our tough. We decided that SimulScribe (had zero Goolge results other then us) was just not consumer enough and switched to PhoneTag (a name with tons of google results). Our bet was and is that because the word PhoneTag is so generic that we can get all of our mentions and website quickly to the top of Google. Additionally we feel the the ease of remembering a name outweighs the Google issue. As of right now if you search Phonetag on Google the first entry is the Crunchbase listing of our company that went live today. So it seems to be working. I think that your point is a good one, except that with very general names like PhoneTag you can usually get your company to the top of the search because everything else has low relevance. Jamie James Siminoff, Founder PhoneTag Names really our tough. We decided that SimulScribe (had zero Goolge results other then us) was just not consumer enough and switched to PhoneTag (a name with tons of google results). Our bet was and is that because the word PhoneTag is so generic that we can get all of our mentions and website quickly to the top of Google. Additionally we feel the the ease of remembering a name outweighs the Google issue.

As of right now if you search Phonetag on Google the first entry is the Crunchbase listing of our company that went live today. So it seems to be working.

I think that your point is a good one, except that with very general names like PhoneTag you can usually get your company to the top of the search because everything else has low relevance.

Jamie

James Siminoff, Founder
PhoneTag

]]> By: Robert Yeager http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11349 Robert Yeager Wed, 23 Apr 2008 02:28:30 +0000 http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11349 For both of my websites, I wanted virtually zero Google results. I also wanted short names that were no more than 5 letters. My first one, http://www.cooqy.com is a fun name for eBay widgets, but people get it wrong all the time. The second one, http://www.qrowd.com, seems to be doing better for my crowd-sourced mashup widget builder. Dot-com domains using the letter "Q" are rather easy to find. For both of my websites, I wanted virtually zero Google results. I also wanted short names that were no more than 5 letters.

My first one, http://www.cooqy.com is a fun name for eBay widgets, but people get it wrong all the time.

The second one, http://www.qrowd.com, seems to be doing better for my crowd-sourced mashup widget builder.

Dot-com domains using the letter “Q” are rather easy to find.

]]> By: Nick Shier http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11341 Nick Shier Tue, 22 Apr 2008 21:57:36 +0000 http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11341 Thanks for the feedback. We agree wholehardely and as such are in the process of rebranding to iViis. Although the double i's after the V was an issue, the main one was the length of the name. Short and punchy is best. The company name will remain Viisibility but the products will be rebranded iViis as will our website. Thanks for the feedback. We agree wholehardely and as such are in the process of rebranding to iViis.

Although the double i’s after the V was an issue, the main one was the length of the name. Short and punchy is best.

The company name will remain Viisibility but the products will be rebranded iViis as will our website.

]]> By: Mark Finnern http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11272 Mark Finnern Mon, 21 Apr 2008 16:38:30 +0000 http://www.zoliblog.com/2008/04/21/the-startup-naming-game/#comment-11272 Hi Zoli, It has already happened and will continue to: - flickr - digg - reddit All of them are brands. Case closed. Do I like it in general? No. Best, Mark. Hi Zoli,

It has already happened and will continue to:
- flickr
- digg
- reddit

All of them are brands.
Case closed. Do I like it in general? No.

Best, Mark.

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