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Startups: Growth or Revenue First? The Case of Twitter and Yammer

The New York Times presents the perfect showcase for what I’ve been preaching in my recession / business models mini-series:

  • turn to businesses
  • stop poking around, create a valuable service
  • charge for it (yes, revenue is not a crime)

The showcase compares Twitter vs. Yammer and their categorically different approaches to business.

Twitter is the leading micro-blogging service – they have a strong brand with zero revenue.

Yammer , riding on Twitter’s coattails has followed the exact opposite model: focus on revenues from Day One.

Is one model better then the other?  Are they both sustainable, especially in a downturn?

Read more here

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