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Freezing Heat. Dumb Ads.

Screenshot from Yahoo Weather this morning:

We’re expecting heat today, and Yahoo (weather.com) placed a snowy pic, offering all sorts of winterizing services along with my forecast.   I guess it did not notice the weather display was in Celsius, and 31C is about 88F.

For more advertising blunders see:

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  1. [...] often wrote about misplaced “contextual” ads that created undesirable situations, but this is something else.  [...]

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