Accessorize Your Algorithm, Amazon :-)
Humor, Marketing / PR June 2nd, 2009
I think this email promo I’ve just received from Amazon after purchasing the replacement filters (first item shown) speaks for itself. I guess if I had bought a kitchen sink or some furniture, they would offer a house as accessory.
Tags: adveritising, amazon, online shopping
Zoli Erdos
Yeahh,, Amazon need to recheck their algorithm to work better and not heart the costumer with their unrelated offers
+1
Their promo emails are sooooo random. They could do a better job at least in monitoring the clickthrough rates.