Fiber One has a risky tagline: Cardboard no. Delicious yes.
Why risky? Because ..well, cardboard is indeed the first word that comes to mind when I taste it. Oh, well, my Dad likes it. Lucky for him, since he needs it for health: it’s hard to find this much fiber in half a cup of breakfast cereal elsewhere. I assume that’s the reason for this product’s popularity, not taste…but wait, building on the base product’s success, there is now a whole range of Fiber One products, cereals, breakfast bars..etc.
They went mainstream. Translation: sweet, tasty, sugary, less healthy. From 57% of your recommended daily fiber intake down to 20% in some cases. But wait.. there’s one cereal likely a lot tastier and not that far from the original fiber content:
Forget the standard industry trick that the new box contains only 14.25 ounces instead of the original 16.2 for the same price… it’s almost as healthy and likely tastes better. Let’s check the small print:
At first glance the two products are close: 14g vs. 13g fiber. But how come the tastier version is listed with 42g Carbs while the original had only 25? And 160 Calories vs. 60?
Oh, there’s the trick: the ingredients are listed as per serving. However, the original serving size was half a cup, while the tastier Honey Clusters’ serving size is 1 cup. I repeat:
General Mills, makers of Fiber One is using (almost) double the serving size to compare fiber content. The true comparison would be on the same serving basis, which would show a drop from 51% fiber content to roughly 25%.
This is an outrage: while technically correct, it gives false impression, especially since these products are typically placed right next to each other on supermarket shelves – and on the company’s website, for that matter.
Shame on you, General Mills for treating us as if we were stupid.