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GOutlook. Gmail Back to Earth… in Search of Revenue.

Image credit: LifeHacker I’ve been long-time Gmail fan, having used it from the very early days, for almost 5 years now. The key reasons why I switched and have stuck with the service ever since were the productivity boosters, first of all:

  • Threaded conversations
  • Labels
  • Search

Google did to email what all new product teams should: throw away all known concepts, start from fresh, figure our what the system should really do, instead of delivering a customary system with minor improvements.  Instant success. Instant Customers.  No, correct that: instant users.  There is a difference.  Apparently not everyone likes “radically new”.

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