(Updated)
“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.” – says the Boston Globe (via BL Ochman).
I’ve been saying for a while that “Now It’s Easier than Ever to Build the “Brand Called You“” via blogging. In fact a long-standing blog will likely reveal more about who you really are, what you are an expert in, your communication skills, your priorities …etc, than a target-oriented, custom-tailored, and, let’s face it, often “cosmetically enhanced” resume.
I even put the theory to test, buy announcing my availability on my blog, disguised as a product launch.
It’s nice to see mainstream media agree. 
Update (4/18): Don Dodge points out the potential downside: “Blogging, in my opinion, can be great for your career…or ruin you. It depends on how mature, articulate, and insightful you are. Teenagers who are “blogging” on MySpace today may later regret it when their potential employer does a web search for their name. Many adults would also be wise to think twice before they write.”
True. Blogging software is just a tool – how you use it is up to you.
Update (8/22): Rod Boothby adds a practical Dos and Don’ts guide to the discussion.
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Tags: Blogging, blogs, brands, branding, personal brand, brand you, brand called you, tom peters, tompeters, resume, career, career management, career development
Hugh MacLeod over at Gpaingvoid calls it The Global Microbrand – got some good examples as well.
Hello, my name is Shirley Buxton. I’ve been blogging only a couple of months, and from a completely different angle than from yours. My material is more of an inspirational mode. Think you might enjoy looking at it, especially my most recent post.
Blessings,
Shirley