How do I know, when I’m not even there?  By reading what others say.  For starters, here’s Jolie O’Dell who attends this year’s conference:

Too many people, not enough tech.

…non-technical people aren’t here to learn; they’re here for self-congratulation and mutual masturbation. People I’ve never heard of are referring to themselves as Twitter celebrities and generally making me ill.

This show isn’t fun, and I won’t be coming back.

For contrast, non-attendee Danny Brown says: Why I’m Not Missing SxSW.  Dennis Howlett chimes in: The not attending SXSW grump report Yes, Dennis is a self-proclaimed curmudgeon, but he has a point, and he does not seem to be alone.

I dropped by at the Cloud Connect conference yesterday (yes, dear organizers, I sneaked in with my badge from the previous event hosted by SAP’s CEOs, as your registration closed early.)  From the full house (standing room only) at Geoffrey Moore’s session I tweeted:

So are all the workabees @ #ccevent while the party types went to #SXSW?

Chirag Mehta picked up on my teasing Geoffrey Moore:

Well, all iPhone folks are at #SXSW RT @ZoliErdos: Geoffrey Moore needs to update his speech- said look at your Blackberries LOL #ccevent

You probably get the drift by now… but here’s Jeremy Pepper spelling it out for you: I Don’t Do SXSWi

For the past few years, I keep hearing the same thing about SXSWi:

  • It’s spring break for social media
  • It’s a week long party
  • It’s one night after the other of bars and alcohol
  • It’s great networking
  • I go every year, and make my agency pay for it no matter what because it’s a great party (this said to me by a former boss when I asked what the value is there – notice nothing about actual work, though).

I rarely hear “it’s a great event for my company/agency to reach the right people for product A, B or C”. It’s always about the drinking.

… take a step back and think of this: can you justify missing Thursday, Friday, Monday and Tuesday to your boss or client? And, well, the rest of the week is a wash also if you’re hungover.

And, as a sage executive said to me about CES: there’s going to be a bad day of reckoning for social media. Corporations are going to ask for ROI, and going to party is not ROI.

Sour grapes?  I don’t think so.  But back to the question on how I know SXSW has peaked?  Because declaring non-participant status is becoming trendy.  This would have been unthinkable last year.  So my prediction for next year: there will be even more : “why I am not going” declarations, and the year after SXSWI will be “uncool”.  The trendsetters move on to another party conference :-)

Image by Hugh MacLeod, who calls it the annual 5-day drunken orgy (which he is attending, btw….)

(Cross-posted @ CloudAve )

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What we missed in our Google Apps Marketplace coverage: the Best Poster Award … drumroll.. goes to box.net:

box google

And while at it, their video isn’t too shabby, either:

Wait… is that an iPad killer with a great virtual keyboard at 0:46?

ipad killer

Bias alert: I’ve been watching Box.net from the humble early days starting here:

through here:

box toilet

..to becoming a successful business.    Just sayin’ :-)

(Update: my secret retirement plan is collecting royalty from Box.net for using Google-in-a-Box )

P.S. On a more serious note, here’s our previous Google Apps Marketplace coverage:

(Cross-posted @ CloudAve )

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I’m at the Google Campfire One event where they’ve just announced the Google Apps Marketplace.  The site is live now, feel free to browse.  The speculation is now over, this is Google’s answer on whether they will enter the Business Applications market – they just did, with an entire ecosystem of Partners.

The new Marketplace fills an obvious need: Google Apps has 25 million users at over 2 million businesses who clearly need more than just the communication / collaboration / Office type applications Google can offer today.  Here’s a chart of some of the initial Marketplace participants:

Launch cos

As you can see, the list represents a wide range of partners – some are very obvious fit, others bring questions re. future business model. Just picking a few randomly, I can easily see how electronic signature management vendor Echosign, the obviously named eFax or meeting scheduler Timebridge expands Google Apps functionality, and they are all easy to use applications.  Spanning Backup is a brand new product just launched days ago, but they’ve established credibility with the previous product, Spanning Sync.

At the other end of the scale we have fairly complex offerings represented by NetSuite and Successfactors.  For SMB SaaS ERP and HRM (yup, lots of acronyms)  offerings integrating Web based office apps or email is a natural fit, but these companies have a very different sales and implementation model: far from the simple test-buy-click-to-install model they have a longer, more traditional sales cycle, a few weeks of implementation work, training..etc.  It will be interesting to see how their presence at the Marketplace plays out, and which side generates more deals for the otherl.

Then there’s Zoho (dislosure: Zoho is sponsoring CloudAve, my main blogging gig).  On one hand, clearly competing with Google, on the other hand, partnering where reasonable.  My personal opinion has been for a while that Google should have acquired Zoho long ago, offering a killer combo of Gmail+ GCal and the Zoho Business Apps to the SMB space.  Obviously neither Google nor Zoho thought it was their best interest (and not mine, either, why would I want to lose our Sponsor…), but they finally met at the Marketplace:-)  Kudos to Google for playing fair with co-opetitors in the interest of their Customers, unlike that other company that booted Zoho from their Appexchange when they did not agree to kill Zoho CRM…  CRM is now Zoho’s best selling product, and Google Apps users will now have easy access to it, as well as to Zoho Projects. Zoho Meeting will soon be integrated, too.

googzohoTalk about integration, Google published extensive API’s for integration of 3rd party programs to Apps, the Marketplace allows easy discovery of such apps and there’s also a commercial model, eventually offering billing on the software vendors’ behalf, for a 20% cut.   For now the actual purchase transaction takes place outside Google, but once it’s completed, Administrators of a Google Apps domain can simply enable the new apps which will be accessible via Google’s Universal Navigation.

Other then for the obvious reasons – users / customers having more choice, I am happy about this launch because I think if any company, Google has the clout to actually expand the market, and in a way influence user behavior, moving us all, consumers and business alike from the traditional sales-heavy model to a pull-model, where we try-click-to buy.  I wrote about this ’shift’ in detail in the previous post .

Stay tuned for more analysis from Ben who will look at the details as well as competing Apps Markets, and from Krish who will look at some individual offerings.

(Cross-posted @ CloudAve )

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I am dusting off an old post I wrote more than two years ago, and while it shows my lazyness, I am doing it in the belief that the ideas I raised back then may soon get an answer … albeit not exactly the way I imagined.  And interestingly enough, just about every company I mentioned may have a role in it.  Or not.  After all, it’s just speculation.  So here’s the old post:

Google’s next killer app will be an accounting system, speculates Read/WriteWeb. While I am doubtful, I enthusiastically agree, it could be the next killer app; in fact don’t stop there, why not add CRM, Procurement, Inventory, HR?

The though of Google moving into business process / transactional system is not entirely new: early this year Nick Carr speculated that Google should buy Intuit, soon to be followed by Phil Wainewright and others: Perhaps Google will buy Salesforce.com after all. My take was that it made sense for Google to enter this space, but it did not need to buy an overpriced heavyweight, rather acquire a small company with a good all-in-one product:

Yet unlikely as it sounds the deal would make perfect sense. Google clearly aspires to be a significant player in the enterprise space, and the SMB market is a good stepping stone, in fact more than that, a lucrative market in itself. Bits and pieces in Google’s growing arsenal: Apps for Your Domain, JotSpot, Docs and Sheets …recently there was some speculation that Google might jump into another acquisition (ThinkFree? Zoho?) to be able to offer a more tightly integrated Office. Well, why stop at “Office”, why not go for a complete business solution, offering both the business/transactional system as well as an online office, complemented by a wiki? Such an offering combined with Google’s robust infrastructure could very well be the killer package for the SMB space catapulting Google to the position of dominant small business system provider.

This is probably a good time to disclose that I am an Advisor to a Google competitor, Zoho, yet I am cheering for Google to enter this market. More than a year ago I wrote a highly speculative piece: From Office Suite to Business Suite:

How about transactional business systems? Zoho has a CRM solution – big deal, one might say, the market is saturated with CRM solutions. However, what Zoho has here goes way beyond the scope of traditional CRM: they support Sales Order Management, Procurement, Inventory Management, Invoicing – to this ex-ERP guy it appears Zoho has the makings of a CRM+ERP solution, under the disguise of the CRM label.

Think about it. All they need is the addition Accounting, and Zoho can come up with an unparalleled Small Business Suite, which includes the productivity suite (what we now consider the Office Suite) and all process-driven, transactional systems: something like NetSuite + Microsoft, targeted at SMB’s.

The difficulty for Zoho and other smaller players will be on the Marketing / Sales side. Many of us, SaaS-pundits believe the major shift SaaS brings about isn’t just in delivery/support, but in the way we can reach the “long tail of the market” cost-efficiently, via the Internet. The web-customer is informed, comes to you site, tries the products then buys – or leaves. There’s no room (or budget) for extended sales cycle, site visits, customer lunches, the typical dog-and-pony show. This pull-model seems to be working for smaller services, like Charlie Wood’s Spanning Sync:

So far the model looks to be working. We have yet to spend our first advertising dollar and yet we’re on track to have 10,000 paying subscribers by Thanksgiving.

It may also work for lightweight Enterprise Software:

It’s about customers wanting easy to use, practical, easy to install (or hosted) software that is far less expensive and that does not entail an arduous, painful purchasing process. It’s should be simple, straightforward and easy to buy.

The company, whose President I’ve just quoted, Atlassian, is the market leader in their space, listing the top Fortune 500 as their customers, yet they still have no sales force whatsoever.

However, when it comes to business process software, we’re just too damn conditioned to expect cajoling, hand-holding… the pull-model does not quite seem to work. Salesforce.com, the “granddaddy” of SaaS has a very traditional enterprise sales army, and even NetSuite, targeting the SMB market came to similar conclusions. Says CEO Zach Nelson:

NetSuite, which also offers free trials, takes, on average, 60 days to close a deal and might run three to five demonstrations of the program before customers are convinced.

European All-in-One SaaS provider 24SevenOffice, which caters for the VSB (Very Small Business) market also sees a hybrid model: automated web-sales for 1-5 employee businesses, but above that they often get involved in some pre-sales consulting, hand-holding. Of course I can quote the opposite: WinWeb’s service is bought, not sold, and so is Zoho CRM. But this model is far from universal.

What happens if Google enters this market? If anyone, they have the clout to create/expand market, change customer behavior. Critics of Google’s Enterprise plans cite their poor support level, and call on them to essentially change their DNA, or fail in the Enterprise market. Well, I say, Google, don’t try to change, take advantage of who you are, and cater for the right market. As consumers we all (?) use Google services – they are great, when they work, **** when they don’t. Service is non-existent – but we’re used to it. Google is a faceless algorithm, not people, and we know that – adjusted our expectations.

Whether it’s Search, Gmail, Docs, Spreadsheets, Wiki, Accounting, CRM, when it comes from Google, we’re conditioned to try-and-buy, without any babysitting. Small businesses don’t subscribe to Gartner, don’t hire Accenture for a feasibility study: their buying decision is very much a consumer-style process. Read a few reviews (ZDNet, not Gartner), test, decide and buy.

The way we’ll all consume software as a service some day.

(Cross-posted @ CloudAve )

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UtR-Iam-Going Under the Radar is Silicon Valley’s most established startup debut platform: a conference series organized by Dealmaker Media, covering business applications, social media, entertainment, mobility..etc.

This year’s conference in Mountain View, CA on April 16th will focus on Commercializing the Cloud – that’s a fairly wide definition, and one that perfectly mashes with our focus over @ CloudAve, so we’re proud to be Media Partners at this event. That means we’ll be covering it before, during and after, and if you decide the attend, we’ll get you in at a discount rate.

In this American Idol of startups typically 32 finalists are selected, who are grouped in categories of 4 each and each has about 15 minutes to present in two parallel tracks. They get grilled by the judges and audience, and at the end of the conference the winners of each category are announced.  A few years ago I participated in the pre-selection of startups, and I remember having checked out hundreds of companies to come down to the finalist set.  At the moment 19 finalists are announced:

AppDynamics, AppFirst, Aprigo, Cloudant, CloudShare, CloudSwitch, Conformity, CubeTree, Fonolo, GoodData, Layerboom Systems, Makara, MaxiScale, Neo Technology, NorthScale, Reductive Labs, RiverMuse, SaaSure and SendGrid.

This means two things:

  • A dozen or so slots are still open
  • The Selection Committee will likely sift through another 100+ applications to fill those slots.

So if you consider your startup a (future) leader in Saas | Collaboration | Business Apps | Development Tools | Compliance |  (and more!), don’t waste time, apply here to be a presenter.

A personal note: the roster so far is quite infrastructure-heavy, which I’m sure makes Krish happy… but as the dumb non-techie business guy, I’d love to see more Business Apps, too :-)

Past presenters include: Heroku, Get Satisfaction, Marketo, Eucalyptus, Zuora, Box.net, Ribbit, Hubspot, Twilio, New Relic, CloudKick, Jive Software, and many more.  Many (54%) of the UtR participant received funding, some grew to fame, others disappeared… but disappearance is not always bad  – as is the case of 2008 Under the Radar graduate 3Tera, which just got acquired by Computer Associates. :-)

And if you’re not presenting, you sure would like to attend :-) CloudAve readers get $100 off their tickets here!

Under the Radar is not only a great startup showcase, it’s perfect good networking and and deal-making forum in Silicon Valley. Stay above the clouds – see innovation in its earliest stages – and get deals done; one handshake at a time. Mingle with 350 VC’s, journalists and C-level executives seeking to find, connect and partner with startups who’s products, technology and teams fit strategically into their road maps.

Remember to use our discount – and see you there!

(Cross-posted @ CloudAve )

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toilet Some of my email spam is actually quite entertaining, like this offer for a “research report”:

The Care and Feeding of Industry Analysts

The Top 10 Questions The Care and Feeding of Industry Analysts Will Answer For You Include:
1. What are the ten deadly sins NOT to commit when working with an industry analyst firm?
2. What are the typical characteristics of an industry analyst that will enable you to more effectively work with them?
3. As a vendor, when should you be humble and when should you position yourself as an expert?
4. Does subscribing to an analyst’s research improve coverage of your products or company?
5. How is a research briefs created and what impact can a vendor have on its content?
6. What are the three highest-level benefits you can enjoy from an effective analyst relations approach?
7. How can you best capitalize on industry analyst ‘rules of engagement?’
8. Precisely what homework must you do before you brief an analyst?
9. How do vision and ability to execute relate to how an analyst sees your company?
10. During a briefing, how do CEOs, VPs of sales, PR firms and VPs of marketing impact how an analyst sees your company?

The actual report (PDF) costs EUR 316.   Is it worth?  I leave it up to you … but I promised entertainment. Look at the other “research” this paper is associated with:

Customers who bought this item also bought
Chinese Markets for Baby Care Products
Toilet Care Products – United Kingdom
Surface Care – United Kingdom
Chinese Markets for Laundry Care Products
Hair Care in the US
Laundry Care – United States
Long-Term Care Market Review 2006
The Future Of Personal Care Occasions

Wow.. .I especially love the pairing of Toilet, Laundry and Analysts :-)

(Cross-posted @ CloudAve )

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<SOAP-ENV:Envelope>
<SOAP-ENV:Header/>

<SOAP-ENV:Body>

<SOAP-ENV:Fault>
<faultcode>SOAP-ENV:Server</faultcode>

<faultstring>
Unable to Connect to Talisma Server at 143.166.82.76
</faultstring>

<detail>

<e:faultdetails>

<message>
Fail to receive through socket – [10054: WSAECONNRESET]
</message>
<errorcode>99999</errorcode>
</e:faultdetails>
</detail>
</SOAP-ENV:Fault>
</SOAP-ENV:Body>
</SOAP-ENV:Envelope>

No kidding.. and this is SALES (?), not even tech support.

(Cross-posted @ CloudAve )

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My favorite quote: One of the worst things with Powerpoint is the bulletpoint…

(Cross-posted @ CloudAve )

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citilog

Now we know why The Citi Never Sleeps: they are busy censoring their customers. If you are a Citibank customer and they dislike your blog, you may just get in trouble.  (Disclosure: I do have a Citi account… so am taking a risk by writing this post.)

That’s just what happened to fabulis, a social network for gay men. Someone at Citi read their blog, decided that “content was not in compliance with Citibank’s standard policies” and froze their business account without advance warning.   Fabulis Founder Jason Goldberg says:

for the life of us we can’t find anything “objectionable” on our blog besides some good humor, some business insights, and some touching coming out stories from some great and fabulis gay people.

fabulis-underwear Some speculate it’s images like that of this underwear with fabulis printed on it.  If you ask me, these are not the most fabulis [sic] briefs, but who cares?

In fact it really doesn’t matter whether the fabulis blog has any “objectionable” material or not.  Since when is it the business of a bank to read and censor their Client’s writing?

I’m pinching myself, thinking it’s a bad dream.  But it’s not.  This happened in the United Sates in 2010.

Something tells me within hours as management wakes up, Citi will be bending over backwards to dig themselves out of this huge PR nighmare – the damage is done, repairs will be costly.

In the meantime, enjoy Fabulis (almost) by Amanda Lear.

(Cross-posted @ CloudAve )

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Social Media Gurus, Beware

Business February 22nd, 2010

(Cross-posted @ CloudAve )

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