Southern Comfort dumps old media, and pours (pun intended) their entire $8 million media budget on the Net. Let’s hope they’ll spend it smarter then they did on this ad four years ago.
What’s wrong with this banner? Nothing – unless you place it in context. It appeared just days after Hurricane Katrina almost wiped out New Orleans… which gives the words “where anything can happen” a special meaning. And if you think it was just an innocent mistake, read the details here.
Related posts:
- Southern Comfort Pours Entire Media Budget Into Digital
- Southern Comfort Dumps Cable For Hulu, Facebook
- SoCo and Lime, and Facebook, and Hulu…
- Southern Comfort goes all in on web advertising
Tags: ads, adsense, advertising, Blogging, blogs, Hulu, marketing, southern comfort
Is Tivo Selling Out Their Customers?
Customer Service, Marketing / PR December 10th, 2008
Zat’s Not Funny reports that Tivo is getting ready to push advertisements whenever you hit Pause on your remote.
Using the TiVo Pause Menu, advertisers can, for the first time, reach audiences with targeted product messages displayed within the pause screen of a Live or Timeshifted program. The feature provides an original solution for advertisers seeking to capture the fast-forwarding viewer. It’s another example of how TiVo offers unique and different solutions for advertisers looking to get viewers to watch advertisements.
Another example of offering solutions to whom? Certainly not their customers.
Read more …
Tags: ads, advertising, business model, Customer Focus, dvr, marketing, television, tivo, tv
Zoli Erdos
