Freezing Heat. Dumb Ads.
Humor, Marketing / PR October 24th, 2008
Screenshot from Yahoo Weather this morning:
We’re expecting heat today, and Yahoo (weather.com) placed a snowy pic, offering all sorts of winterizing services along with my forecast.  I guess it did not notice the weather display was in Celsius, and 31C is about 88F.
For more advertising blunders see:
- The Irony of Contextual Advertising
- Contextual Advertising Blunders
- The Scary Thing about Contextual (?) Advertising
- From The Ad Targeting At Its Finest Department
Tags: adbrite, adsense, advertising, Adwords, contextual advertising
FAA Failure – Golden Vista Ad
Humor, Marketing / PR August 26th, 2008
As they say, a picture is worth a thousand words. Well, this one certainly belongs to the contextual ad blunder series.
(Source: IT Project Failures)
Additional ad blunders:
- The Irony of Contextual Advertising
- Contextual Advertising Blunders
- The Scary Thing about Contextual (?) Advertising
Tags: adbrite, adsense, advertising, Adwords, contextual advertising
Using AdWords to “Badmouth” the Competition
Business, ERP / CRM, Marketing / PR April 11th, 2006
Espen talks about how Google’s AdWords is used against 24SevenOffice. Here’s one of the ads displayed for the keyword “24SevenOffice” :
24SevenOffice – Great system for doctors, quick service, low costs!
The only problem is, 24SevenOffice does not do any of it. It’s a CRM+ERP+Communication+ .. + SaaS provider.
Whoever put up the ad, will likely pay very little, as few who specifically search for the company will click through. They manage, however, to clobber their competitor’s image, confuse and drive away potential customers, or disappoint the few who actually might be looking for a doctors’s solution, click through and feel “bait and switched”.
(somewhat) related post:
Tags: 24sevenoffice, advertising, Adwords, brand, competition, crm, erp, Google, Google Adwords, marketing, SaaS
Zoli Erdos
