Brick-and-Mortar Stores Need Uninformed Customers
Business, Technology July 19th, 2008
I moved my printer and need a longer USB cable. Options:
- Drive to Best Buy, hoping they have the 15ft cable in store. Cost: $49.99 + gas + an hour of my time.
- Order on eBay. Cost: $5.36, shipping included + 5 minutes research and order.
Oh, yes, I am not getting the gold-plated version. Who needs it anyway?
Brick-and-mortar stores really need uniformed customers to survive.
Update: To Save Gas, Shoppers Stay Home and Click – reports The New York Times.
Tags: bestbuy, brick-and-mortar, eBay, ecommerce, retail, uninformed customer


Zoli Erdos