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Lessons from the TechCrunch Wiki War

Mike Arrington’s TechCrunch Parties have become “THE EVENTS TO ATTEND” in the Valley – in fact not just in the Valley: last time around I remember participants driving up all the way from San Diego, and this time people will fly in just to be there. The last party as well as the next one this Friday both sold out within hours after the announcement, and a lot of readers felt frustrated:

  • Some felt that first-come-first-served is not fair enough with such a short notice (an hour or so)
  • Some publicly asked for special consideration to get in
  • Some proposed to pay for “tickets”
  • Just about everyone complained for the lockups in the registration wiki.

I don’t envy Mike in this situation. It’s his party, his house (well, at least for the previous events), it would be perfectly OK for him to have an invitation-only party. Yet he obviously wants to see new faces, so he opens it up to anyone, but then of course he can’t please all… This time around, for the seventh TechCrunch Party hosted by August Capital there was more than the usual rush: the registration wiki has become constantly locked up and Mike was forced to move RSVPs to comments on his blog, closing the wiki.

Mike received ample feedback on why the wiki was not the right platform to handle hundreds of almost simultaneous registrations, and several entrepreneurs seized the opportunity to announce new offerings. Central Desktop announced a free public event wiki, and since it’s a hybrid not-just-a-wiki solution, Founder and CEO Isaac Garcia claims they do not have lockup issues (they use a form with a database in the background). Zoho Creator would have been another elegant solution.

However, what almost no-one talks about is that this was not simply a technical glitch. Having been lucky enough (?) to wake up 4am the day the wiki opened I managed to register myself at exactly position #100 in the wiki, then observe the wiki-war that soon ensued. The major “sins” I witnessed were:

  • Individual users registering entire blocks (dozen or more) names
  • The same users sitting on the wiki (blocking), probably while coordinating with their buddies who else to sign up
  • Previously registered names getting deleted

One can perhaps justify registering others, although I don’t know where the reasonable limit is ( I only signed up myself), but deleting others is the absolute cardinal sin. Apparently fair play is a strange concept to some.

This raises another issue though: are these people not aware that wikis provide a perfect audit trail and what they did can easily become public? Or do they simply not care? Is getting in on the TechCrunch party worth being displayed on a virtual “hall of shame”?

This particular incident aside, I think the major learning here is the overall lack of awareness of a typical wiki’s capabilities and how to “behave” while using it. I know many who’d like the collaborative capabilities but are afraid of “chaos” and the potential lack of civility… in short a major ‘wiki war’ if they open up editing to anyone. Most wiki platforms offer technical controls to limit chaos: even consumer /community focused WetPaint introduced several security schemes in their latest updates, and enterprise wikis like Socialtext and Atlassian’s Confluence have for long had elaborate security schemes – heck, that’s why they are “enterprise”.

Just as important as the permissioning is the role of social- behavioral norms, which clearly are more common and more forceful in a corporate environment, where all wiki “contributors” work for the same company. “Ross Mayfield said that in four years of building wikis for corporations Socialtext has seen precisely 0 trolls and 0 instances of vandalism.” He also maintains a Best Practices wiki (hey, it’s the new skin!). Now, remember, it’s a wiki – you can contribute, not just read.

As for the TechCrunch Party, the guest list is currently at 738(!) and here’s a preview of who’s coming, courtesy of CustomCD.us. (who may have intended to keep this a surprise, but I found it anyway….)

Update (7/28/2007): Here’s another case of wiki “who done it”.

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WetPaint, the Wiki-less Wiki

Recently I wrote: “You Know Wikis Have Arrived When …. they become the feature post in your regular junk mail – this time from an Executive Recruiter firm:
What in the World is a “Wiki”? If you don’t know what a Wiki is, you probably should
.”

Well, maybe you shouldn’t. Let me rephrase the original statement: Wikis have arrived when …you don’t even have to know what they are to use one. You don’t have to know you’re using a wiki, just happily type away, creating shareable content on the Web. This just became possible on Monday, with the launch of WetPaint, a hosted free service that combines the best of wikis, blogs, and forum software.

  • It’s like a wiki: you can create any number of pages, arrange them in a hierarchy, navigate through top-down in a tree fashion, or via direct links between pages. Anyone can edit any page a’la wiki (optionally pages can be locked, too). There is version control, audit track of changes and previous releases can be restored at a single click.
  • It’s like a discussion forum: you can have threaded/nested comments attached to each page
  • It’s like a blog: editable area in the middle, sidebars on both sides with tags and other info.

The launch created quite some interest: TechCrunch profiled Wetpaint, and several bloggers say it’s the best wiki platform ever. I respectfully disagree. There is no such thing as a “best wiki” – there are only “best” tools for specific purposes. Here are a few examples:

Confluence and Socialtext are both Enterprise Wiki’s , robust, well-supported, targeting corporate customers. Clearly not end-user products.
JotSpot is more geared towards smaller businesses and consumers and in fact it’s a mix of a wiki plus a few basic applications. I still had to watch the demo videos before getting started though.
Central Desktop is a “wiki without the wiki”, more of a full-featured collaboration platform with calendar, task, project ..etc features for small companies.

Yet I couldn’t have used any of the above platforms for setting up the Techdirt Greenhouse wiki, the online space supporting the recent successful “unconference”. Why? We needed the simplest possible site that’ so easy to use that anyone can get started without even a minute of training. WetPaint (in closed beta at the time) was simply the only choice:: easy-to-use, yet powerful, a platform that allows anyone to contribute to the website in minutes, without any training, or even reading help.

Forget wiki. WetPaint is a wiki-less wiki. It’s the most user-friendly self-publishing tool that allows anyone to create a site and transform it into an online community. Don’t take my word for it though: the proof is the 3000+ sites that were set up in the 3 days since the launch. That probably includes people who have not had a site before, and some who moved, like Mike:

I’m moving from the current Wiki (based on Mediawiki which runs the beloved yet always under fire Wikipedia) to a new Wiki doo-fangle called Wetpaint. Why? Coz it’s a gazzilion times easier to use and I like it.” Well said.

Here’s what Yule says: “I just started a wiki – my first ever… Blame WetPaint – couldn’t resist starting this up.”

Check out samples of WetPaint sites, then it’s your turn to create your own… I will soon be launching mine.

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You Know Wikis Have Arrived When ….

You Know Wikis Have Arrived When …. they become the feature post in your regular junk mail – this time from an Executive Recruiter firm:

What in the World is a “Wiki”?

If you don’t know what a Wiki is, you probably should.
The term “Wiki” refers to both a collaborative site on the web or your company’s intranet/extranet and the software that runs the Wiki.

A wiki is a website designed for collaboration. Unlike a traditional website where pages can only be read, in a wiki everyone can edit, update and append pages with new information, all without knowing HTML, simply by using a MS Word type interface.

Wikis are the latest, greatest tool for group collaboration, project teams, document editing, etc. And, best of all, they are easy to use, affordable, and extremely flexible.

The easiest way to learn more is to click on the link at the end of this section of the newsletter and try it for yourself!

What can you do with a wiki?
Whether you’re at work or at home, you can access and use a wiki. The wiki allows free-form collaboration, but most wiki software providers and hosts also offer structured applications that allow you all kinds of very helpful functionality.

Here are some of the things that can be done (depending on whose software you use and what applications may be available:

  • Create an intranet
    Publish company information, such as news or employee guidelines
  • Project management
    Schedule project deadlines, assign tasks, and define product specifications
  • Document collaboration
    Multiple users author documents with aid of version history
  • Manage a group’s activities
    Utilize event calendars, discussion forums, blogs and other apps
  • Collaborate with virtual teams
    Communicate with remote contractors or clients
  • Track software bugs
    Log defects and build custom queries
  • Call center support
    Access case histories and increase customer support

A wiki can be hosted on your company servers or there are a number of hosted versions available. There are a number of suppliers, each touting advantages over their competitors, of course.

One important aspect of a wiki — it is highly cost- effective and versions/solutions range from those for the smallest teams on the most limited budgets scaling up to full enterprise versions.

If you are unfamiliar with this explosive growth phenomenon, you may want to take a look for yourself. [Company name] has found one supplier offering free trials. It’s pretty neat stuff and has become indispensable in our own operations. Click the link below for a free trial.

This is not a [Company name] product but we have used the free trial ourselves and had no problems, no hassles, and no sales calls. It just takes 30 seconds or so to sign up.


For spam, this is actually pretty good. The original letter pointed to the signup page of one particular provider, and of course the sender forgot to disclose the paid referral relationship … So instead of just one, here’s a list of a few wiki providers:

Confluence and Socialtext are both Enterprise Wiki’s , robust, well-supported, targeting corporate customers.
JotSpot is more geared towards smaller businesses and consumers and in fact it’s a mix of a wiki plus a few basic applications.
Central Desktop is a “wiki without the wiki”, more of a full-featured collaboration platform with calendar, task, project ..etc features.
WetPaint blurs the line between wiki, blog and discussion group, providing an amazingly easy to use interface, but it’s currently at beta stage.

The above list is by far not complete, it’s just a few of the top of my head – feel free to contribute in the comments section.