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Startup Bloodbath in Social Media?

Image credit: Evil Fish Google announced their own URL shortener. Great.  But some startups may be panicking.  The TechCrunch title says it all: Bit.ly Just Got Fu.kd: Facebook And Google Get Into The Short URL Game.

Of course bit.ly is not the only possible casualty, but they are the dominant one in the URL shortening space – or at least they have been so far…

But what most commentators haven’t noticed is another feature from Google: FeedBurner social, which might very well kill TwitterFeed.  Yes, why bother with an intermediary when we can now have FeedBurner send our blog post to Twitter directly?  Check out the URL for this very post on Twitter: it’s the shiny new goog.gl variety.

And it’s not over yet.. just as we’re absorbing what all this means, here’s news of Twitter testing business features, including the ability of multiple users posting on behalf of one organization..  Somehow I don’t think CoTweet, HootSuite and a bunch of others are too happy about it.

Are they all doomed?  Not necessarily – right now they all offer additional features (multiple accounts, scheduling, stats..etc), but nevertheless, it must not be very comforting when the Ultimate Giant enters their space…

Oh, yeah, I know … we’ll soon see the statements from all these startups welcoming Google, validating their markets…etc. 🙂

(Cross-posted @ CloudAve )

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Nokia? Forget it …Kim Basinger’s Lifeline Would be an iPhone Today.

The 2004 thriller Cellular features three stars: Kim Basinger, Chris Evans, and a Nokia 6660 video-phone. The kidnapped school-teacher played by Kim Basinger pieces together a broken phone and reaches a random dude, Ryan (Chris Evans) on cell-phone – this call literally becomes her lifeline.

Ryan effortlessly uses his Nokia miracle-phone in the middle of a wild race in his (stolen) Porsche, even produces the video evidence that will put the bad guys away at the Happy End.

But are Nokia phones really so easy to use in real life?   Read on to find out

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Startups: Challenge the Market Leader, or Ride With It?

“A new spam blocker called Defensio is attempting to improve on the standard set by Automattic’s Akismet, the default blocker for WordPress” – reports TechCrunch.

But they are planning to do more than improve… they want to replace Akismet. From Defensio’s FAQ:

  • Is Defensio a replacement for Akismet?
    Yes…
  • Will Defensio outperform Akismet?
    -We can’t make any promises (sorry), but our early testing suggests that Defensio’s performance is very, very good. As with any adaptive filter, it will only improve with time.
  • My accuracy is not satisfactory. Why?
    -If you have recently installed Defensio, then try to be patient. The filter’s learning algorithms take some time (usually no more than a couple weeks) to become very effective…
  • Does Defensio work in conjunction with other spam filtering plugins?
    Not really. We highly recommend that you use Defensio as your stand alone spam filtering solution.

And therein lies the rub. Other plugins, like Spam Karma 2 may also outperform Akismet at times, but they don’t replace it; instead, they work together quite well. A status change in either takes effect in the other. Now, I don’t know how good Defensio will be, but it takes a huge leap of faith to give up the proven standard (i.e. Akismet) and replace it with something that may need weeks of learning, as we’re warned by the FAQ. They lost me as an early user right away.

The bigger question here, for software startups: should you start challenging the market leader right at launch, or ride with it, grow as part of the “ecosystem”, then perhaps declare you’re better and no longer need them after you got traction?

Related posts: Weblog Tools Collection

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Using AdWords to “Badmouth” the Competition

Espen talks about how Google’s AdWords is used against 24SevenOffice. Here’s one of the ads displayed for the keyword “24SevenOffice” :

24SevenOffice – Great system for doctors, quick service, low costs!

The only problem is, 24SevenOffice does not do any of it. It’s a CRM+ERP+Communication+ .. + SaaS provider.

Whoever put up the ad, will likely pay very little, as few who specifically search for the company will click through. They manage, however, to clobber their competitor’s image, confuse and drive away potential customers, or disappoint the few who actually might be looking for a doctors’s solution, click through and feel “bait and switched”.

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