Zat’s Not Funny reports that Tivo is getting ready to push advertisements whenever you hit Pause on your remote.

Using the TiVo Pause Menu, advertisers can, for the first time, reach audiences with targeted product messages displayed within the pause screen of a Live or Timeshifted program. The feature provides an original solution for advertisers seeking to capture the fast-forwarding viewer. It’s another example of how TiVo offers unique and different solutions for advertisers looking to get viewers to watch advertisements.

Another example of offering solutions to whom?   Certainly not their customers. 

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Tags: ads, advertising, business model, Customer Focus, dvr, marketing, television, tivo, tv