Is this becoming a weekly ritual? Check your FeedBurner subscriber count: it’s likely down by roughly 40%.

As usual, don’t panic, it simply means that the Google Feedfetcher data (which includes the popular Google Reader) is missing again. In a few hours the good folks at FeedBurner / Google wake up and we’ll have another blog post telling us to wait a day, and everything be back to normal tomorrow – until next time.

Tip to FeedBurner: if this is becoming a routine, don’t bother writing new blog posts. Just remove any reference to specific dates and make it a sticky post.

Tags: Blogging, feed count, feedburner, Google

If your see your FeedBurner subscriber count cut in half today, don’t panic, it does not means your readers “fired” you. It simply means that Google’s Feedfetcher is not reported in the total count today. Clearly a glitch – not as fun as this other one, when I picked up 50K bonus readers, but hey, I’m sure it will be fixed soon -perhaps by the time you wake up and finish coffee..

Update: Confirmed: Google Feedfetcher had a hangover.. it’s clearing up now.