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GOutlook. Gmail Back to Earth… in Search of Revenue.

Image credit: LifeHacker I’ve been long-time Gmail fan, having used it from the very early days, for almost 5 years now. The key reasons why I switched and have stuck with the service ever since were the productivity boosters, first of all:

  • Threaded conversations
  • Labels
  • Search

Google did to email what all new product teams should: throw away all known concepts, start from fresh, figure our what the system should really do, instead of delivering a customary system with minor improvements.  Instant success. Instant Customers.  No, correct that: instant users.  There is a difference.  Apparently not everyone likes “radically new”.

(Cross-posted @ CloudAve » Zoli Erdos)

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Gmail Back to Earth – In Search of $, I Suppose…

Image credit: LifeHacker

Image credit: LifeHacker

I’ve been long-time Gmail fan, having used it from the very early days, for almost 5 years now.  The key reasons why I switched and have stuck with the service ever since were the productivity boosters, first of all:

  • Threaded conversations
  • Labels
  • Search

I also must say that for all other Web Office needs I prefer ( and always have) Zoho’s products.  Now, take that with a grain of salt, I do have a bias, since Zoho are is the exclusive Sponsor of CloudAve, my main blogging gig, and before launching CloudAve, I had been a long-time Zoho Advisor. Being an Advisor is a controversial role: sometimes your Clients listen, sometimes they don’t.

I must admit for a long time I was going nuts trying to convince Zoho to throw out most of their email product and radically revamp it to offer Gmail-like benefits, mostly threaded conversations.   Why didn’t they get it?  I was frustrated.  But the two things happened.  I looked at the email (both Zoho and Gmail ) accounts of several people and was surprised that even the Gmail version showed only 1-2-3 items in a thread.  My folders labels are full of threads with 30+ entries each.  I’m a productivity-maniac freelancer, part of a few hyper-active discussion group, but not everyone’s usage pattern is like mine…

In fact I also had to realize that I don’t really represent Zoho’s paying customer base.  Sure, freelancers, bloggers..etc can generate a lot of hype and get enthusiastic about change, but the real money is in those “boring” businesses that are willing to pay, but don’t really want to change.  Corporate employees live in Outlook, whether they like it or not is almost irrelevant, they (or their employers) resent change.  So Zoho decidedly resisted turning everything upside down, staying “boring” for a long while, because this is what customers told them to do.  (Zoho has this strange philosophy about business: they don’t want to be coolest company. Just a profitable one.)

Of course over time they added conversation threads and labels, albeit implemented less radically than Gmail – it’s a mix, you can have either traditional or conversation views, and both labels and folders.   But this story is not about Zoho – it’s about Gmail.  Funny changes are happening in Gmail-land.  They added folders, then improved them.  Not that it makes a lot of difference – while for some it is a religious war, I’ve always said:

All folders are labels, but not all labels are folders.

Really. Read the details here.   And now Henry Blodget reports: Google To Change Gmail, Add “Normal Email” Option Instead Of Just “Conversations”.

OMG!  Is that the End of the World, or what?  Not really… I suppose it’s all about financial realities and what the real world wants: you can be innovator, but if you want to sell, you better listen to your customers.  (For clarification: customers are those who pay.  That’s not me ).   Welcome back to Earth, Gmail!   I for one am happy the “new” old way is just an option and conversations remain, otherwise I’d have to switch again – and switching is a major pain.

(Cross-posted @ CloudAve)

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Now Tell the Difference Between Folders and Labels

If you really think about it, there’s not much of a difference.  They are more or less the same.

Folders are a very old metaphor, as old as email and documents are.  Early email systems physically kept folders in separate files, and even when they were no longer separate files, basic functions like sort, search were limited within individual folders.  We got boxed in to physical folders.

The big break away from this, introduced by Gmail’s label concept was flat storage of email with only logical labels – but because labels were no longer physical containers, you could assign any item (email) to multiple folders.

The more traditional “folder-camp” was missing some of the good old attributes: drag-and-drop, nested folders (aka hierarchies)..etc – and lo and behold, little by little they all go it, the final step being the release of nested Gmail folders today.  Now tell me the difference between Folders and Labels.   They are one and the same, Labels are just more flexible Folders.

Actually, and to take this a few steps further, I’ve said before:

All folders are labels, but not all labels are folders.

But of course it’s all semantics … and I don’t want to quote my posts from a year ago … I suggest you read it (yes, shameless self-promo) because in the original post I laid out quite a few concepts for the improvement of folders / labels / tags .. whatever we call them.

I’m glad to see some of those concepts have become reality….

(P.S. Zoho – exclusive sponsors of CloudAve-  have been offering both folders and labels for a while in their Mail service, albeit kept separately.)

(Cross-posted @ CloudAve )

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Google Finally Ends the Folder vs. Label War – What’s Next? Find the Answer Here.

Bear with me for this somewhat long post, for I am not only discussing the sweeping changes Gmail made today, but in the end will also tell you what they are going to do next year – or perhaps after that.

Gmail Changes

The Gmail label changes announced today and to be released to accounts slowly (you may not see them yet, I only have them on one account) are ones that I’ve long been waiting for, and that most reviewers seem to underestimate, thinking of them as mere cosmetic or usability changes, i.e. “drag and drop”, “right-side labels retired”..etc.  We can always trust good old Lifehacker to call it what it is: Gmail Gives Labels the Folder Treatment.

Folders vs. Labels

Because they are. Folders, that is. Just very few people realize that.  The Folders vs. Labels debate is older than the tenancy debates we discussed recently, with two deeply religious camps (apologies for the extreme characterization):

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