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The Master of Guerilla Marketing Turns Microsoft’s Prank Around

CloudAve readers know I am a fan of edgy marketing.  Now it’s time to update my recently compiled inventory of software marketing pranks.  A major show like Salesforce.com’s DreamForce would not even be real without some guerilla marketing activity – except the players seemed to have traded places this year.  Guerilla Marketing is normally David’s weapon, but this year Goliath – Holy Microsoft – came down to us earthlings running around on Segways handing out MS Dynamics CRM discount coupons:

Image credit: Centernetworks

I did not get Forced

On a side-note…

(Cross-posted @ CloudAve » Zoli Erdos)

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The Benioff Coup. I Almost Got it Right

benioff reporter Watching Salesforce.com CEO Marc Benioff interview Mike Arrington @ Davos in January, I predicted the Big Marc was after a new job in media.  It all felt confirmed when Benioff launched a series of posts at TechCrunch (although I suspected a fellow XXXXX blogger wrote his posts).

But now it looks the other way around: Benioff stole TechCrunch contributor Steve Gillmor.

Strange.  But I could still be right.  Here’s my conspiracy theory: it’s a job swap.  Gillmor will soon take over as CEO while Big Marc will retire to his Hawaii Mansion to lazily edit TechCrunchIT.

Gartner probability: 0.01

(Yes, I know it’s not April Fool’s Day – that’s how I reacted to the TC post first.)

(Cross-posted @ CloudAve )