Foldershare is a life-saver: a peer-to-peer file synchronization product that does its magic in discreetly in the background, with the user barely noticing it even exists. While it needs to log in to the MS servers, it does NOT sync / upload actual data, all synchronization is strictly P2P. In fact one of the setup options is to define whether you allow remote P2P sync to occur through the Net, or strictly on your LAN, behind the firewall.

I’ve been using it for years now, as part of my data sync and backup strategy: I let FolderShare synchronize data between two laptops and a desktop, then I use the desktop as the “master” which will back up data online to Mozy, the other life-saver.

Of course using two products for somewhat similar purposes is redundant, and I have previously speculated that Microsoft should tie Foldershare and Skydrive (Live Mesh, Live Drive - pick your favorite buzzword) offering both PC sync and Web backup. I wonder if it’s about to happen.

I noticed this weekend that my computers could sync without them being online at the same time - which is (used to be? ) a primary requirement for FolderShare to work. Now I could repeatedly test turning off all but one computer, update files on the one with FolderShare running, then shut down FolderShare, start another machine, and voila! - my changes got synchronized. How was that possible when it had nowhere to get the information from, other than the Microsoft servers? (unless the closed program left behind a process running, other than Foldershare.exe)

If this means FolderShare is no longer strictly a P2P product, I actually welcome that change - except for the fact that it happened unannounced. Leaving users in the belief they are only sync-ing data between their own computers when in fact it’ stored on Microsoft’s servers would be a serious violation of their privacy.

Interesting coincidence (is it?): FolderShare will have a planned outage of 48-72 hours this week. 72 hours (3 days!) is a lot of time, it should be enough for major changes. In fact more than enough - such outage would be unacceptable from any service provider - except apparently from Microsoft. (Yes, I know, we get what we pay for, and this is a free service - it’s still a ridiculous outage.)

Update: Further testing reveals that the actual data files are not transferred between offline computers, only the *.p2p placeholder files. Sigh of relief: your data files are not stored on Microsoft’s servers. BUT …. BUT: the index is indeed stored centrally. This did not appear to be the case with the original FolderShare by ByteTaxi, prior to the MS acquisition. I don’t know when it changed, and I don’t recall being warned about it. The former FolderShare user agreement page disappeared and I haven’t found any updated information on FolderShare’s site.

Update (6/24):

Ouch!  C’mon guys, this is so simple, even I could fix it.

Tags: cloud computing, foldershare, live mesh, microsoft, On-Demand, SaaS, windows live

Barely two years ago we debated whether little-known Zoho was worth paying attention to. The majority view was that their Office applications were weak contenders that would never challenge the Microsoft suite’s position. I think I was in the minority stating that I really did not need more than 10-20% of Word or Excel’s functionality, but online-anywhere access and collaboration made the switch worthwhile.

Today Robert Scoble reports he is seeing online applications wherever he turns:

Today I’d say the skill set is shifting once again. This time to something like Zoho Writer or Google’s Docs. Because if you visit Fast Company’s offices in New York, for instance, they want to work with you on your copy in live time. Fast Fast Fast is the word of the day. It’s in our title, after all. Now some people still use Word, but last time I was there one of the editors told me he was moving everything over to Google’s Docs because it let him work with his authors much more effectively.

These are no longer yesterday’s wannabe applications. Zoho Sheet recently added Macro and Pivot Table support , going way beyond the average user’s needs (and certainly exceeding my spreadsheet skills, which are stuck somewhere at the Lotus 1-2-3 level). Zoho Writer today added an equation editor and LaTex support. Heck, I don’t even know latex from silicone, what is it doing in my editor?
As I found out it’s important for Zoho’s academic and student users, once again, going way beyond an average user’s needs. (the other update today is mass import from Google Docs: nice, special delivery for Dennis, but I still would like to see a list of all my online docs, be it Zoho or Google, open them, edit them, and save to whichever format (and storage) I want to.)

Online applications have arrived, they’ve become feature-rich, powerful, and are the way software will be consumed in the future. They also change the business landscape.

Software margins choked by the cloud? - asks Matt Assay at CNet, pointing out a shift in Microsoft’s tone about cloud computing, recognizing that in the future they will host apps for a majority of their customers, and that their margins will seriously decline:

There’s not a chance in Hades that Microsoft will be able to charge more for its cloud-based offerings–not when its competitors are using the cloud to pummel its desktop and server-based offerings. This is something that Microsoft (and everyone else) is simply going to have to get used to. The go-go days of outrageous software margins are over. Done.

Matt cites Nick Carr who in turn recently discussed

…the different economics of providing software as a Web service and the aggressive pricing strategies of cloud pioneers like Google, Zoho, and Amazon.

This is fellow Enterprise Irregular Larry Dignan’s key take-away from the Bill & Steve show, too:

Microsoft CEO Steve Ballmer acknowledged the fact that a lot of computing is happening in the browser and not in applications. He also said that the future of software will have “a much more balanced computational model” and that Microsoft will have to compromise.

Of course it isn’t just Office. The obvious business application is CRM, where Salesforce.com pioneered the concept and delivered the first On-demand product. But now a funny thing is happening: the pioneer is increasingly being replaced by more inexpensive competitors, including my Client, Zoho. Yes, SaaS disrupts the traditional software market, but there’s another equally important trend happening: the commoditization of software.

Commoditization is beneficial to customers, but a death-spiral to (most) vendors. Except for the few that drive commoditization. Zoho makes no secret of doing exactly that.

Tags: business model, cloud computing, commoditization, crm, excel, microsoft, On-Demand, SaaS, salesforce.com, Software, Web Applications, word, zoho, zoho crm, zoho sheet, zoho writer

This morning Zoho announced the Enterprise Edition of their CRM product.  The key updates are:

Tags: crm, Enterprise Software, erp, On-Demand, SaaS, salesforce.com, small business software, smb, sme, zoho

I am a big fan of Software as a Service, but it frustrates the hell out of me to see industry pundits over-hype it without really understanding it.  Here are 3 killer (in the bad sense) half-truths about SaaS:

1 - SaaS is simpler, easier to implement than On-premise software (see update at the bottom)

2 - SaaS is for the SMB market

3 - SaaS is bought, not sold, it’s the end of Enterprise Sales

Let’s examine them in detail:
 

1 - SaaS is simpler, easier to implement than On-premise software.

The only part that’s absolutely true is the technical installation, which the customer no longer has to worry about with SaaS.  But we all know that this is a fraction of a typical implementation.  Implementations are all about business process and training, hence the difficulty / duration / cost of an implementation depends on the complexity of business and the size of the organization - these two tend to correlate with each other.

It just so happens that all SaaS solutions so far have started (and many stay) at the SMB level, so they are simpler not by virtue of being SaaS but by their target market’s needs. 

2 - SaaS is for the SMB market

Yes, traditionally all SaaS started with Small Businesses, but that does not mean it may not move upstream. Salesforce.com and several HCM applications have proven technical scalability, but they offer partial / departmental functionality. 
I am a strong believer that in 4-5 years most software developed will be SaaS, and that in 10 years it will be the predominant method of “consuming” software by large enterprises - but I can’t prove it.  There’s no empirical evidence, since there has not been any Integrated Enterprise SaaS available so far.  The closest to it is NetSuite today (but it’s still SMB focused), and SAP’s Business ByDesign tomorrow.  In fact despite SAP’s official positioning, driven by market focus and current limitations (functional and infrastructure), I believe that SAP will use BBD  to learn the SaaS game - i.e. BBD will be a test bed for a future Enterprise SaaS offering. But we’re not there yet.
(longer discussion here)

3 - SaaS is bought, not sold, it’s the end of Enterprise Sales

Hey, I’ve said this myself, so it must be true (?).  Well, it depends on the position of the sun, the constellation of the stars, and several other factors, but mostly the first two we’ve just covered.

SaaS for very small business: that’s the clear-cut lab case for the click-to buy pull model to work.  In fact in this respect (sales model) I believe the business size is the no.1 determinator.    Some solutions will have to be configured and may even require pre-sales business process consulting.  This inflexion point will clearly be higher for functionally simpler solutions, like CRM and lower for integrated business management systems, like NetSuite or SAP’s Business  ByDesign. 

Once you reach that inflexion point, you’re in a more interactive, lengthier sales process, and that’s typically face to face.  At least that’s what we’re conditioned to: but it does not have to be that way.  That will be the subject of another post - to come soon.

Update:  Ben Kepes challenged #1 on his blog, and to some extent I have to agree.  My post here is continuation of a discussion we started at the virtual SAP Marketing Community Meeting, and my mind-set was still business process software, e.g. CRM, ERP..etc, but I forgot to specify that.  Instead of replicating the argument, why don’t you read my response to his response at Ben’s place.

Tags: business bydesign, netsuite, On-Demand, pull-model, SaaS, sap, sap bbd, small business software, smb, sme, software sales

Zoho, best known for their Web-based Productivity (Office+) Suite today released Zoho People, a feature-rich On-Demand HRMS - Human Resources Management System. For the product introduction please read my previous post, while here I focus on business analysis, specifically on what this move means to software sales in general.

Today’s product announcement signifies a departure from what Zoho has been known for so far, in a number of ways. Their primary reputation is being the best Web-based Office / Productivity Suite provider - People is clearly a process-driven, transactional system with “enterprisey” features: organization levels, work-flow, permissions…etc.

It’s not an entirely new field for Zoho though, as their CRM solution has been gaining traction for years now - both in terms of new customers as well as converts from the market leader. (See chart with full list of Productivity and Business Apps). As a matter of fact, I’ve often stated calling it CRM is an understatement: with Sales Order Management, Procurement, Inventory Management, Invoicing it’s really more of a mini-ERP. Add to it Accounting and HCM and Zoho can come up with an unparalleled Small Business Suite, which includes the productivity suite (what we now consider the Office Suite) and all process-driven, transactional systems: something like NetSuite + Microsoft, targeted at SMB’s, perfectly rhyming with Zoho’s stated objective of becoming the outsourced IT for small businesses.

Except… well, Zoho People is not a small business system. All you have to do is look at some of the organizational setup, or processes, like holiday, training, leave requests, company policies to realize that this system is ideally suitable for organizations with a few hundred employees and more. (The “M” in SMB, whereas most of Zoho’s focus has been on the “S” until now). So it’s a departure from Zoho’s traditional target market, and by its very nature it’s not a system individuals or small groups would just start to use in an ad-hoc manner. It’s a system to be introduced by HR for the entire company.

Bringing an enterprise system to the market typically requires a different approach, a coordinated marketing and sales effort, supplemented by consulting and support - i.e. all the extra weight that makes enterprise software “big and fat”. Yet Zoho just throws it out in the open, like they did with Writer, Sheet or any one of the dozen or so productivity tools. They have no clue how to market enterprise software! - one might say… and do they, really?

Simply announcing enterprise software without marketing and sales is certainly a risky proposition. Any startup that does with their main product is doomed to fail. Yet Zoho can afford an experiment. The new HCM system is just one product in their portfolio, in fact the entire Zoho portfolio is just a big experiment of the parent company, privately held and profitable Adventnet. CEO Sridhar Vembu repeatedly stated his mission is to commoditize software, delivering it to large masses at previously unseen prices.

There’s all this talk about how SaaS changes the economics of Software - pull vs push process, try-and-buy vs. the expensive enterprise sales process; but it mostly refers to the SMB space. The try-and-buy, self-serve model is almost unheard of amongst larger organizations and more complex software. It traditionally needs more cajoling and hand-holding. But why not break away from tradition? Why should all innovation stay on the product side? Zoho goes the extra mile to make the new system more “consumable”: screenshot tours, demo videos abound. Of course disruptive pricing does not hurt, either.

If Zoho People fails to gain traction, so be it: the company will likely focus on their main avenue of becoming the IT provider for SMB’s, integrate features from People into Zoho Business and CRM, and figure out how to crack the HCM market later. If, however it starts gaining traction, it’s a good signal to the entire SaaS industry: an indication that transparency, online information and help works, the try-and-buy model may just be feasible even with larger organizations, which, for the first time will buy Software as a Service instead of being sold to by pushy enterprise sales teams.

(Disclaimer: I am an Advisor for Zoho.)

Related posts: Between the Lines, Zoho Blogs, Deal Architect, Centernetworks, Wired, SmoothSpan Blog, GeekZone, Webware, Venturebeat, Web Worker Daily, TechCrunch, Business Two Zero, Irregular Enterprise.

Tags: Enterprise Software, hcm, hris, hrms, On-Demand, pull-model, SaaS, software sales, try-and-buy, zoho, zoho crm, zoho people

(I broke up my originally long post into two pieces: this one about the product announcement, and the next one with the business analysis)

Zoho, best known for their Web-based Productivity (Office+) Suite today released Zoho People, a feature-rich On-Demand HRMS - Human Resources Management System.

Several modules support the work of managers, HR professionals:

• Organization for defining corporate and departmental structure
• Recruitment for managing recruitment processes and maintaining resume databases
• Checklist for defining business processes and workflows in the organization
• Forms for defining custom business forms using the integrated Zoho Creator
• Dashboard to overview it all

All the setup, be it form changes, new forms or field, org chart changes ..etc happens via a friendly drag-and-drop interface.

While all the above is for Management, HR, perhaps Training, Travel professionals, most “regular” employees in a company would only access the Self Service Module, which is split to an Employee and a Manager Self-Service section. Requests can be sent to the HR department on job openings, employees can submit information like Expense Reports, Vacation, Training Requests to the relevant departments/managers as pre-defined in the workflow…etc.

For a detailed feature overview, watch this demo video.

Zoho People from Raju Vegesna on Vimeo.

The application is currently in Beta, and for the Beta period it will be free, independent of the number of users. After the Beta pricing will likely involve a dual scheme, with ad-hoc users (regular employee accessing Self Service) paying less than full users (typically HR professionals.) While no numbers have been announced, Zoho claims the blended price level will be disruptive - something to the scale of Zoho CRM, which is about 10% of the cost of it’s main competitor.

Talk about CRM, it’s worth mentioning that while Zoho’s fame comes from the Office Suite (or the extended suite of Productivity Apps), this is not their first foray into business applications. Zoho People joins Zoho CRM, Zoho Meeting, Zoho Projects and Zoho DB. Below is an overview of the entire Zoho Portfolio:

Please read my next post for a business analysis on what Zoho’s entry to the HCM space means.

(Disclaimer: I am an Advisor for Zoho.)

Related posts:  Between the Lines,  Zoho Blogs, Deal Architect, Centernetworks, Wired,

Tags: employee self-service, Enterprise Software, hcm, hris, hrms, On-Demand, SaaS, zoho, zoho crm, zoho people

Amazon will soon start selling wine, reports the Financial Times.   Too bad it’s based on an obsolete model: physically shipping bulky goods.  It’s like shipping boxed software, when it’s available on the Net.  Or bulky books when it’s available on Amazon’s very own Kindle.

It’s time Amazon entered the 21st Century, the age of Waas: Wine as a Service.

(Watch the video here in case the embedded player does not work in your feed.)

Related posts: TechCrunch

Tags: amazon, e-commerce, Humor, On-Demand, SaaS, software as a service, Waas, Wine

When I started this post 2 months ago, it had a more tongue-in-cheek working title: NetBooks - the Little Gem in Hiding - clearly a play on Dennis Howlett’s  post, NetBooks - a little gem.  That’s because despite Dennis’s positive review of this new SaaS solution for small businesses I found their website a major turn-off .   I did not find a feature-list, screen prints, demos: the closest they had was a contact form to request a scheduled demo.  Failure!  You can’t reach the “long tail” of the market via outbound sales; your site needs to be absolutely transparent, so potential customers can find all feature / price information at their fingertips, then just try-and-buy. 

But what a difference a few weeks make!  Having checked back, now NetBooks offers decent product information, online videos, in fact you can now set up a free trial account with sample data in minutes.  (While it looks like just another contact form, the process is automated, I received my email confirmation within a minute.) Self-navigation definitely beats just watching vid’s. Kudos to NetBooks for fixing a major shortcoming so fast!  (Note to self: don’t leave half-written posts, they may have a short shelf-life…)

Let’s look at the actual system now.  NetBooks aims to be an On-Demand integrated business management solution for small manufacturing businesses - in fact for other types of businesses, too, as long as they hold inventory and ship tangible products.  They cater for  what they call True Small Businesses (TSB), which I referred to as  VSB - very small businesses, the “S” in SMB / SME.  Typically companies with less then 25 employees, sometimes only 3-5, and, most importantly, without professional IT support, hence Software as a Service is a life-saver.

NetBooks tries to cover a complete business cycle, from opportunity through sales, manufacturing, inventory / warehouse management, shipping, billing, accounting - some with more success then others.  Manufacturing, Inventory, Shipping and their integration to Accounting appear to be a stronghold.  If you’re in sales, you’d like to see a Sales Catalog, if you’re in the warehouse, you want an Inventory List, and if you are in manufacturing, you need a Production Elements list: they are all one and the same, allowing you to define a product structure (Bill of Materials, BOM) with different physical characteristics, reorder points, pricing levels, warehousing requirements, marketing notes…etc.   In other words, different functions can update their own slice of the same information and it’s shared with others (of course in a small business several of these functions may very well be carried out by the same person.)

Not having any procurement / purchasing functions appears to be a glaring omission: after all, if you’re in manufacturing, you will likely need to buy some components / materials. 

Another function, nominally present, but rather weak is CRM.  I can set up a Revenue Opportunity list, track contacts, events, even financial terms per record, but what’s the point if I can’t turn these into a Quote, later a Sales Order?  In fact I have to start a sales order from scratch, and it does not update the opportunities: unless you close them out, they will show as prospects long after you shipped the order, invoiced the customer and received payment.

Sales Order creation appears to be  a watershed event in NetBooks: that’s when the system comes alive, integration gets better from here, with information flowing through nicely.  Completing the order creates a shipping document, confirmation of the shipment creates a a billing request, invoice.  Even external services are integrated well, like UPS for Online Shipping and PayCycle for payroll .  There’s a complete “document trail”, you can start from the accounting side, too: from Accounts Payable (invoice) you can trace all actions back to the shipping doc, sales order…etc.

I understand why Dennis with his accounting background considered this system a gem:

As an accountant by training I often make the mistake of taking the number cruncher’s view. On this occasion I don’t have to. The way NetBooks is organized, you enter it according to the role you fulfill. That means you only ever need use the screens that are pertinent to you.

Real-world people record their real-world transactions: manufacturing, physical movement of goods, and the system records the facts in Accounting.  NetBooks  is an accounting system at it’s heart, but one without the need to deal with accounting screens.  This should not come as a surprise, given Founder Ridgley Evers’s own background: he was co-founder at QuickBooks, the de facto standard for small businesses.

Most of the sample data in the NetBooks trial system appear to have come from Evers’s real-life business: Davero Ingredienti, a purveyor of olive oil products, and I think this very well represents the type of small business NetBooks may be ideal for: relatively stable, has a good repeat customer base, receives a  lot of inbound orders and needs to execute on manufacturing and shipping to these customers.  It badly lacks stronger Sales features, and a more flow-oriented thinking to support aggressively growing businesses.

The User Interface is nothing to call home about. You certainly won’t find the lively charts and dashboards seen at Salesforce.com, NetSuite, SugarCRM, Zoho CRM …etc.  But having a simplistic UI is one thing, making it outright boring is another, and hard to use is a capital crime.  In NetBooks you basically navigate through small text lists, then double -click on an item to drill down to more details, wait long (the system, at least the trial one feels very slow) for several overlapping screens to pop up. You have to close or move around some of these pop-ups to see what’s underneath.  And whoever came up with the idea of clicking on those tiny arrows should be banned from web design for life.  

Seriously, this isn’t just the lack of rounded-corners-gradient-colors web 2.0 goodness: the poor UI, the microscopic arrows to click on render NetBooks a pain to use. 

Although I’ve been quite critical in this review, I still like the NetBooks concept: give very small businesses an integrated system they previously could not afford. NetBooks starts at $200/month for 5 users, additional users seats are $20.  That’s a fraction of the current “gold standard” in the space, NetSuite - although the step up to NetSuite also brings a wealth of new functionality.  Finally, SAP’s Business ByDesign is worth mentioning: when it becomes widely available, it will be the most function-rich SMB SaaS solution - but their entry point is about where NetBooks’s upper limit is.

Tags: accounting, Accounting Software, business bydesign, crm, Enterprise Software, erp, inventory management, manufacturing software, netbooks, netsuite, On-Demand, order fulfillment, procurement, quickbooks, SaaS, salesforce.com, sap, sap bbd, small business software, smb, sme, SugarCRM, zoho crm

TechMeme is great in threading together relevant posts, but is largely based (so I think…) on direct linking, so of course it could not auto-detect the ironic relationship between:

• Amazon’s S3 service outage this morning (news of which I’m sure will attract dozens of blogs in the next hour), and
• Phil Wainewright thought-provoking writeup: SaaS vendors, eat your own dogfood, or die

Phil quotes Greg Olsen, CTO of Coghead, a web-based development platform which moved its servers to the Amazon infrastructure recently:

“As ironic as it may be, we continue to see software applications deployed as a service but which fail to use any service-based infrastructure themselves”

“The move to SaaS applications built on SaaS is a much more profound shift than the move from on-premise applications to SaaS applications …”

“Ironically, some of the first victims of this new economy may be some pioneers of the software-as-a-service movement. Today, many established SaaS application providers are applying much more of their precious focus and capital to infrastructure issues than newer competitors that are aggressively utilizing service-based infrastructure … the build-it-all-ourselves SaaS application vendor … will ultimately end up as [an] anachronism.”

Today’s Amazon outage appears to rebuff Phil and Greg’s point. Reality check: this is the first time Amazon S3 went down, and it’s already back up. Salesforce.com had its fair share of outages, so did other SaaS providers, and so did just about any in-house systems companies run their own installed software on. I’m a big believer in focus, specialization and I trust the few mega-cloud companies that will emerge can maintain a more robust infrastructure than we could all do individually. (So yes, if it’s not obvious, I do buy into Nick Carr’s Big Switch concept.)

Another approach is to look at where value can be added: the consensus view from a quick Enterprise Irregulars chat is that infrastructure will be commoditized faster (or it already is) than software, where there is a lot more room for innovation by new and - thanks to outsourced infrastructure - smaller players.

And if acronyms were not ugly enough already, here’s to entering the age of SaaS-on-SaaS.

Update: What better confirmation of my point than today’s rumors about EMC hosting  SAP’s system  - I assume it’s Business ByDesign, the new On-Demand offering for the SMB market. (Side-note: I’ll be traveling and be time and Internet-challenged for the next three weeks, but SAP’s BDD is one of the subjects I will come back, as it seems to be largely misunderstood. Oh, and I just love the fact how Mozy, my favorite online backup service is often referred to in the EMC story).

Related posts (on the Amazon outage): Rough Type, mathewingram.com/work, LinkFog, Data Center Knowledge, Web Worker Daily, TechCrunch, Moonwatcher, Project Failures, SmoothSpan Blog, Enterprise Anti-Matter.

Tags: A1S, amazon, bdd, big switch, business bydesign, cloud computing, emc, infrastructure, mozy, On-Demand, S3, SaaS, SaaS-on-SaaS, sap, software as a service, software innovation, web services

I’ve received an email from European SaaS All-in-One SMB provider 24SevenOffice (wow, that’s a mouthful, basically NetSuite+Office for really small businesses, see my earlier coverage):

2008 must be the year when we all act against the serious environmental threat that the world is facing. 24SevenOffice has developed “The Go Green Game”, a Flash-game that puts focus on the pollution caused by the millions of unnecessary server rooms and servers located in all companies.

In addition, 24SevenOffice will plant trees based on the number of players, in co-operation with Nobel Peace Prize winner Maathai’s Green Belt Movement. If you wish to make a direct contribution to the society, let yourself entertain at http://game.24SevenOffice.com/ or forward this e-mail to friends, colleagues and business partners who are committed to the environmental battle.

Thank you for showing responsibility for the environment! The game can be found here: http://game.24SevenOffice.com/

I had mixed thoughts at first reading: Obviously environmental consciousness is becoming fashionable. Companies rush to launch their green initiatives in order to look “responsible corporate citizens”. OK, that’s the cynical view, but after all, these are often useful initiatives, and I’ve already said you don’t have to be purely altruistic to do good.

Whatever this game may be, it’s just a “save the earth” message, it’s not a vehicle to push 24SevenOffice products…

But wait! Like Columbo, when you think he’s gone, but comes back and drops the gist of the conversation, there’s a footnote here:

NB! The products mentioned in this e-mail are not the environmental sinners in themselves.
The environmental problem is based on the fact that most businesses, unnecessarily, have their own
servers and server rooms. This is the issue that 24SevenOffice is addressing.

Ahh…so it is advertising after all. Oh, well, it still delivers a correct message .. let’s check out the game itself:

I need to practice my swing, I could barely smash a few servers, look how much they’ve already racked up! Even worse, I’m not good in reading instructions, totally missed option#2, which is…no, I can’t tell you, it’s too violent.

Joke apart, 24SevenOffice clearly has a point: maintaining millions of servers for (small) businesses is wasteful, switching to Cloud Computing allows central servers to be more efficiently utilized, we’re all saving energy.

As a side-note, I’ve just looked at a web-based service that allows us, as individual consumers “go green” - will report about it when they are ready.

Tags: 24sevenoffice, CleanTech, cloud computing, energy, environmentalism, go green, green marketing, marketing, On-Demand, SaaS