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MinTuit: What’s Next After the Intuit / Mint Deal

mintuit TechCrunch50 could not have asked for a better start:  they get to announce that personal finance startup Mint winner of the $50K grand prize @ TC50 two years ago just got acquired for $170M.

Great exit for a startup – not so sure about concerned users.   But the big question today is why it made sense for Intuit and what the future holds for Mint and its users.  The consensus is that first of all this has been a defensive move.  Mint started to bite into the Intuit / Quicken pie, and Intuit just had to stop it.

There is some irony in this deal: the playbook had been written by Microsoft, against Intuit.

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Intuit Did Not Kill MS Money. Microsoft Did. Slowly, Over Long Years. Here’s the Full Story.

An era comes to an end on June 30th, when Microsoft discontinues their PFM (Personal Financial Management) product, Money

The story started outside Microsoft, with a startup named Intuit releasing their first DOS-based PFM software, Quicken.   The concept was simple and powerful: balance your checkbook, keep track of your financial transactions electronically. It worked; in fact surveys showed that Quicken became the driver for many consumers to buy their first personal computers in the late 80’s.   But it really became popular when Windows, especially the first “good”  version, 3.0 arrived. 

Intuit remained a one-product company until after their IPO in 1993, when they acquired Chipsoft and entered the tax-software market. 

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