WebWare 100 Proves We Don’t Like Work

SaaS April 21st, 2008

The 2008 Webware 100 winners have just been announced.  Over half the votes went to the top 10 winners:  Facebook,Firefox, Google, iTunes, MySpaceYouTube, DeviantArt, Friendster, Gaia Online and Maxthon.

Here’s the full winner list, the top 100 web applications selected by 1.9 million voters.

Now, what about that “we don’t like work”?  Well, out of all catogories  Productivity attracted the least active voting, only 64,000 votes in total.  Incidentally it’ sthe category I am typically interested in - a sure sign that I must have my head screwed on the wrong way. smile_omg  This was also the category fatally skewed last year, at Webware 2007, when it was lumped together with Commerce, and of course got dominated by giants like Amazon, eBay and PayPal.

This year I’m glad to see Productivity become a category on its own, and the winners are (click on the icons for detail): 

 
 
Congratulations to all the winners, many of whom will be present at the Web 2.0 Expo starting in San Francisco tomorrow.
 
 

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My Very Short GTDInbox Experiment

Personal Productivity, SaaS March 26th, 2008

I wanted to get organized about my ever-growing inbox, so I thought I’d give GTDInbox a try, especially after reading the positive reviews on both WebWorkerDaily and ReadWriteWeb

My experiment has lasted a grand total of two days. Firefox freezes every hour or so, I just can’t stand it anymore.

Of course it doesn’t necessarily prove GTDInbox is the offending party; for all I know it could be any other Firefox extension that was a sleeper until now, yet in combination with all the others it now misbehaves.  But it’s beyond the point: I am a user, not a tester, so I took the easy path out of this nightmare: remove the most recent addition, and the freezes will stop.

I still like the concept, so will look at GTDInbox a few releases later.

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Freshbooks Launches Benchmarking Service: SaaS Will Never Be the Same

Business, Collaboration, Personal Productivity, SMB / SME, SaaS, Software, Startups, Technology April 16th, 2007

Way back at the Office 2.0 conference FreshBooks CEO Mike McDerment dropped a bomb in the last 20 seconds in his presentation: being software as as service, they can aggregate customers’ data, categorize it by industry, size ..etc, and once they do that, why not turn it into a service, providing customers with their own performance metrics as well as benchmarking them against their peers.

A few months later, the Small Business Report Card service will launch tomorrow at the Web 2.0 Expo as well as online. The service will be free to all Freshbooks customers, who will:

  • all receive their own performance metrics, and
  • if they select their peer group based on (currently) 80 types of business / professions, geography and several other business criteria, they will also receive their relative position, “score-card” within that group.

The sample below is a mock-up of the actual Report Card, but is shows the initial metrics reported. Clearly, as they further enhance the program, there will be more and more criteria, and FreshBooks customers will have a say in what performance metrics they find valuable.

Remember, FreshBooks’ customers are mostly small businesses who don’t have an army of MBA-types crunch the numbers and look for business (in)efficiencies. In fact it’s probably fair to say some would not even know how to interpret the numbers, until they are put in prospective - hence the value of relative benchmarking.

But why will SaaS never be the same? This isn’t just about FreshBooks and its customers.

It’s *the* hidden business model enabled by SaaS. An opportunity not talked about, but so obvious it has to be on the back of all SaaS CEO’s mind. Benchmarking is a huge business, practiced by research firms like Forrester, Hoovers, Dunn and Bradstreet, as well as by specialized shops like the Hackett group - none of which are affordable to small businesses. More importantly, all previous benchmarking efforts were hampered by the quality of source data, which, with systems behind firewalls was at least questionable. SaaS providers will have access to the most authentic data ever, aggregation if which leads to the most reliable industry metrics and benchmarking.

Being pioneers always carries a risk, and clearly, Freshbooks will have to keep an eye on their customers feedback. There may be a backlash due to data privacy/ownership concerns; some customers will not opt in, they may even lose some customers entirely. But I believe the majority will see the light and benefit from the service. If Mike’s blog post on the subject is any indication, the feedback there was overwhelmingly positive, with 13 comments for, 3 against.

I suspect a year or two from now benchmarking based on aggregate customer data will be standard industry practice, and little (?) FreshBooks will be looked upon as the pioneers who opened up the floodgate of opportunities.

Last, but not least a word on the creative launch - or a lesson on how to launch from a conference you don’t officially participate atsmile_wink:

Yugma is a web-conferencing company and an exhibitor at Web 2.0 Expo. What better way to demo a web-conferencing product than by showing real-live use… without Yugma having to move a finger to create content. They created Stage 2, a platform for companies to showcase their products remotely at the Yugma booth and simultaneously to the World through a Net broadcast. Both the presenters and Yugma win - congrat’s, and my personal Creativity Award to Yugma thumbs_up

Update (4/19): read Jeff Nolan’s comments.

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