First I really could not imagine how PR Maven Brian Solis came up with the Conversation Prism: Chrysanthemum: (clarification by Susan Scrupski)

But then I got enlightened by fellow Enterprise Irregular Brian Sommer, who introduced me to the creative process:

Creating A Stop Sign – Watch more free videos

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Tags: brian solis, conversation prism, Humor, marketing, pr, pr 2.0, scope creep