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When You Turn off your Main Feature, What’s Left?

I wrote enough about Technorati’s problems, it’s not even funny anymore.  Except when it really is.  Like, when you turn off your main feature, what’s left?

Technoratty? smile_sad

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SaaS is an Ancient Model

Lots of talk today about how the SaaS market will ‘collapse’ in two years.  I don’t get it: if it survived 40 years, why would it collapse now?  Yes, that’s right, SaaS has been a successful model for 4 decades now. Need proof?   Check out Technorati linking to my post on the NetSuite IPO 11119 days ago.  That’s 38 and a half years, give and take a few weeks. smile_nerd

Oh, well, that was the fun part, for real analysis check out my fellow Enterprise Irregulars:

Jason Corsello, Anshu Sharma, Vinnie Mirchandani, Bob Warfield, Josh Greenbaum.

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When Your Technology Fails, Hire More Sales…

That seems to be the Technorati recipe: TechCrunch reports they have a new Sales VP with a 7-person sales team, and a new marketing lead. This build-up was likely in preparation for the new business, Technorati Media, a newly launched blog advertising network.

Technorati indeed needs a business model, so if this is it, fine. It’s just frustrating that they’ve spent the past two years in search of business models, while their service gradually fell apart. Anyway, in the spirit of the new-new business, I suggest they sell advertising on the Technorati page we see most frequently:

This was the rant – for details see: CNET News.com, Maple Leaf 2.0, Web Strategy, Trends in the Living Networks, A Media Circus, Andy Beal’s Marketing Pilgrim