Zap the Game, Fast Forward to the Commercials

Posted on February 6, 2006 ·

Advertisers spend spend $2.5 million for 30-second ads on the Superbowl, only to get them zapped, observes Stephen Baker at Blogspotting. Oh, well, that’s the power of the Tivo remote.

Not everything’s lost for the advertisers though … others, like Rick Segal, watch the game in 20 minutes … “The part that matters, anyway: The commercials. Google Video has them all on one page, with one click to watch in a twenty minute stream. “

While I’m typing this, the TV is on in the background – guess what they’re talking about: not the game… the commercials!

We’ve come full circle.