Fedex Furniture, Gatorade Raft

After the Fedex Furniture ( more pix here and here) here comes the Gatorade raft!

Two MIT Students used empty Gatorade bottles (gee, do they consume anything but Gatorade?), and duct tape to put together a raft, then rowed across the Charles River.

Gatorade is sending them some coupons. C’mon Gatorade, you can do better! How about sending them a full years’ supply, making them spokesman, building a survivor-style commercial …you’ve gotta be more creative!

See more photos of the collection, construction process, then the test ride and the big trip here.

Technorati : MIT, creativity, fedex furniture, gatorade raft, marketing, pr, zoliblog