(Updated)
“14.6% of All Search Ads Are Wasted” – reports Steve Rubel. According to this study advertisers lost $800M last year to click fraud.
If you live in the San Francisco Bay, here’s a great opportunity to dicusss internet advertising: Tony Perkins of AlwaysOn ( and previously Red Herring) fame will moderate a panel discussion on Internet Advertising Models.
The celebrity panel:
• Jonathan Abrams, Founder & CEO, Socializr, Friendster
• Philip Kaplan, Founder & CEO of Adbrite, F*ckedCompany & more
• Sharon Wienbar, Managing Director, BA Venture Partners
• Gokul Rajaram, Product Management Director, Google AdSense
• Ujjal Kohli, CEO, Rhythm New Media
This lively panel discussion will explore current trends and panelist opinions on topics including:
• What are the best ways to monetize web traffic?
• Should I sell advertising direct? Through an agent?
• What type of users are most attractive to advertisers?
• What are common mistakes sites still make in trying to attract advertisers?
• What are advertising metrics? Cost/click? Cost/impression? Other?
• What new models do you predict will emerge?
The event is organized by SVASE, hosted by Wilson Sonsini, and it’s at 6pm tomorrow, Thursday the 6th, in Palo Alto. Considering the “hot topic” and celebrity panelists, I wouldn’t be surprised if the event sold out today or early tomorrow, so if you’re interested, register at the SVASE site now. 
Tags: SVASE, AlwaysOn, Red Herring, Tony Perkins, Socializr, Friendster, Adbrite, FuckedCompany, Google, Adsense, Rhythm, Internet Advertising, web traffic, monetization, advertising metrics, advertising models, sdforum, TiE, Wilson Sonsini
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