(updated)
For a second I thought I was seeing yet-another-upgrade, Zooomr 2.0 only lasted a few days, and we’re in Zooomr 3.0.
Then it hit me: this isn’t Zooomr, but a classic case of typosquatting. This has to be one of the most frequent typos. In fact as much as I like making fun of Web 2.0 names, I haven’t even realized there were 3 “o”-s in Zooomr until I signed up.
Kris and co. should have registered Zoomr.com while it was available: now it is owned by Getdomainsiwant.ca, a domain name registrar who sends traffic to Zooomr’s competitors. The moral of the story to all entrepreneurs: buy all possible variations, including typos of your domain before you become a brand.
Update (7/23): Kris just posted this: “Great news everyone! It seems that a search for “Zooomr OR Zoomr” on Google displays over one million results.” Great, Congratulations! But it also means that Kris and team are aware of just how typical the Zoomr typo is, which further empahsizes that they must own the domain…..
Related posts:
- Dotster
- Yahoo Sued for Spyware, Typosquatting-Based Ads
- Why are there so many scumbags?
- Company Swiping The Domain Names You’re Thinking About Registering
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