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Microsoft’s Aborted Baby: the First Web-Office (Almost)

The transition of power from Founder to Successor is never smooth. If there’s one company that planned it carefully and has been on the path of smooth execution, that’s Microsoft. Life-long friendship, 8-year-long transition – yet things got bumpy at times, especially in the early days. The Wall Street Journal runs a story with rare insight into some of the difficult times:

Things became so bitter that, on one occasion, Mr. Gates stormed out of a meeting in a huff after a shouting match in which Mr. Ballmer jumped to the defense of several colleagues…

The conflict between the two men paralyzed business-strategy decisions that the company still wrestles with today.

The two men clashed as Mr. Ballmer tried to assert himself in his new job. As the firm’s iconic leader, Mr. Gates still held sway that wasn’t tied to a title: In meetings Mr. Gates would interject with sarcasm, undermining Mr. Ballmer in front of other executives, Mr. Gates and other Microsoft executives say.

Two worked out their differences in 2001, when Founder Bill Gates realized he himself needed to change: having formally relinquished the CEO title to Steve Ballmer, he had to let him lead without constantly being challenged, overshadowed.

But let’s turn back to our angle here, how Microsoft could have been a very early SaaS pioneer:

In one case, two vice presidents clashed over the future of NetDocs, a promising effort to offer software programs such as word processing over the Internet. The issue: Because NetDocs risked cannibalizing sales of Microsoft’s cash-cow Office programs, some executives wanted NetDocs killed.

Messrs. Gates and Ballmer were unable to settle on a plan. First, NetDocs ballooned to a 400-person staff, then it got folded into the Office group in early 2001, where it died.

Fascinating. Eight years later web-based products still threaten to cannibalize Microsoft’s cash-cow, but they can no longer be ignored – largely because of Google and Zoho which now offer viable alternatives to users formerly “stuck” with Microsoft’s products. A costly debate, indeed.

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Comments

  1. This happens *all the time* in big companies. I was involved in numerous research projects and aborted products that were way ahead of their time, only to be canceled due to business politics.

    As an aside, I think people are discounting silverlight as a platform for RIA without taking a longer view overlooking the office piece. I imagine what’s going on inside MS right now, MS programmers are using .Net enabled silverlight to produce a compelling version of Office in the browser.

    With MS controlling a very capable (and in many ways more capable) Flash alternative coupled with the Office experience and codebase, and mix in the the existing Office user momentum and you have a very compelling product and a way for MS to make a big splash in the RIA space (and get SL penetration). I could be wrong, but if I was in strategy at MS, this would be my end goal with Office and silverlight.

Trackbacks

  1. […] and friend Steve Ballmer in front of the troops. But one of the things that jumped out at me (as it did at Zoli Erdos) was the part where the article describes the fate of NetDocs, an attempt by Microsoft to grapple […]

  2. […] was reading a post by Zoli Erdos about how Microsoft could have been first out of the gate with a web based office alternative but then cancele…. Then I saw Matthew Ingram followed up with a common interpretation of this kind of big company […]

  3. […] Mathew Ingram, after reading the Wall Street Journal’s article Gates-Ballmer Clash Shaped Microsoft’s Coming Handover, suggests that Microsoft killed their future for the present by killing NetDocs, their web-based office apps suite so as not to cannibalize their cash cow, Microsoft Office. Zoli Erdos agrees, saying, “Eight years later web-based products still threaten to cannibalize Microsoft’s cash-cow, bu… […]

  4. […] Zoli Erdos says: “Eight years later web-based products still threaten to cannibalize Microsoft’s cash-cow, but they can no longer be ignored – largely because of Google and Zoho which now offer viable alternatives to users formerly ’stuck’ with Microsoft’s products. A costly debate, indeed.” […]

  5. […] Microsoft’s Aborted Baby: the First Web-Office (Almost)| Zoli’s Blog – As some people might say – fascinating […]

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