- turn to businesses
- stop poking around, create a valuable service
- charge for it (yes, revenue is not a crime)
The showcase compares Twitter vs. Yammer and their categorically different approaches to business.
Twitter is the leading micro-blogging service – they have a strong brand with zero revenue.
Yammer , riding on Twitter’s coattails has followed the exact opposite model: focus on revenues from Day One.
Is one model better then the other? Are they both sustainable, especially in a downturn?