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Come to Defrag

Next week I’ll be in Denver, attending Defrag, a boutique, intellectual, intense, very participatory conference.  I’m attending despite the fact that I’ve cut down on conference attendance, not because of the current economic turmoil, but largely due to burnout.  After a while they just all feel the same: empty session rooms, bored exhibitors, people just enjoying ad-hoc hallway conversations.  But there is something intriguing about Defrag: friends and smart minds I respect keep on tweeting about Defrag, and the agenda just looks exciting.

  • I’ve always enjoyed reading Paul Kedrosky, whose posts deliver the punch in just a few words – or an image.  I’ve never met him, so I’m looking forward to his keynote.
  • Howard Lindzon’s keynote, titled It’s Always a Good Time to Start a Web Business will no doubt have a very special meaning in the current economic situation.
  • I’m really, really looking forward to the next keynote, Getting Into the Flow Applications – a subject I somewhat touched upon, and likely will re-visit before heading to the conference.
  • The first breakout session will be a huge dilemma: I literally should split myself in two halves, I badly want to attend both Dis (and Re)-aggregating the Web with Disqus, Intense Debate and my6sense, but I can’t miss Re-imagining the metaphors behind collaborative tools with Atlassian, Mindtouch, Liquid Planner, One Place either.  (Update: now I really can’t miss it, as I’ll be moderating this session.)

I could go on, but I’ve just realized I’d literally have to duplicate the entire Agenda here.  Have I just discovered Defrag’s secret sauce?   Conferences are never about sessions, it’s all about the ad-hoc networking, even lobbycon-ing – yet I find myself wanting to attend most sessions, in fact two of them in most of the breakouts.  Defrag promises amazing intellectual content, and if I just follow Twitter, an extraordinary group of innovators plan to attend. From what I hear, this is the conference where the attendees participate just as much as the speakers.

Do yourself a favor, check out the Agenda, read Eric’s 10 reasons to come to Defrag and register. (Use discount code “zoli1” to receive $300 off).

Update: Microsoft’s PDC is in full force today, and guess what, the conference wi-fi is failing.  This seems to be the fate of all conferences, including ironically Web 2.0 Expo.  The only exception I’ve seen so far is the Office 2.0 Conference, which teamed up with Swisscom to build rock-solid wi-fi.  What is less known though, that they got the tip and contacts from Defrag organizer Eric Norlin.  Yes, Defrag, working with Swisscom was the first conference to provide industrial-strength, reliable wi-fi throughout the entire site, including rooms in the conference hotel, the Hyatt Regency.  So if you come to Defrag, you’ll be connected 24/7.  (OK, just 24/2: Nov 3-4thsmile_wink)

Comments

  1. I totally agree that the real value of these conferences is ad-hoc networking and 1:1 conversations you have during break time. If you don’t make the “Re-imagining the metaphors behind collaborative tools” you might want to check out “Building Social Capital in an Enterprise” with Sun Microsystems on Tuesday. Their user adoption story is crazy…18,000 corporate users in just a few months. See you at Defrag!

  2. I would love to be at Defrag, hopefully I may run into you at the conference. We shall see.

  3. @Bill, I can’t possibly miss the “re-imaging” session, in the meantime I’ve found myself in the moderator’s seat for that one. Still very interested in the parallel session, too 🙂

  4. Zoli, look forward to meeting you here at Defrag (about to start up as I write this)…

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