Startups, Remember: Transparency, Transparency, Transparency

• How can people even think of launching a service without revealing the price upfront?
• How can they expect users to go through the hassle of signing up, installing software, only to find the price info after all this?
• Why do people still fall for this?

I’m discussing the above and more using Zumodrive’s launch as case study over @ CloudAve – read the details here.