Big brouhaha this morning over the fact that Google’s Toolbar “hijacks” 404 error pages and displays their own promo instead. “Google is evil” – say some webmasters.

I don’t see it a big deal. 404 pages are not exactly masterfully designed pages anyway, in fact I’m not really supposed to see them at all.

By the way, it’s not such a new idea either: it’s the very foundation of OpenDNS’s business model.

Update: Google’s Matt Cutts explains how 404 works.

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Reader's Comments

  1. David Ulevitch | February 12th, 2008 at 8:02 am

    Yeah — I don’t think what Google is doing is surprising or a bad move. If they leave custom 404’s alone and only replace the default Apache 404 I think it does deliver a better experience to Internet users. And anyways, IE has done this forever with their “friendly HTTP errors” option.

    I support things that move the control of experience into the hands of users and this is at least somewhat pointing in that direction by moving the control from the webserver into the browser/toolbar.

    Plus, just like the things we do, I’m sure that Google will make this optional.

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  2. Mashable | February 12th, 2008 at 10:25 am

    [...] pages is nothing new; domain registrar Network Solutions tried it (to much public outcry), while as Zoli’s blog points out, it’s basically the business model of [...]

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  3. Matt Cutts | February 12th, 2008 at 11:03 am

    [...] newest version of the Toolbar handles 404 pages for users, because I see some people writing about it this [...]

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  4. Vicente Arancon | February 12th, 2008 at 11:39 am

    I don’t think Google’s message could add any value to the users’ “experience”. What Google is doing is to capture its users, like Ipod has done and Sony has tried to do with its products, so they use only their site for everything. I do not agree with this practices and that is why I migrated from Google.

    Reply to this comment
  5. Google saca partido de los errores 404 | Mangas Verdes | February 12th, 2008 at 7:17 pm

    [...] webmaster, sin embargo, discrepan abiertamente. En primer lugar, no tienen demasiado claro de que Google respete las páginas personalizadas. Y, [...]

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  6. David Bradley | February 13th, 2008 at 1:21 am

    OpenDNS doesn’t hijack 404 pages though, if a proper functional 404 reporting a 404 error is found that gets displayed regardless of file size, as far as I am aware. It’s always a good idea to create a content-rich 404 with lots of links and info pointing to useful resources on one’s site though to prevent any hijacking and to make sure visitors find what they’re after. You could perhaps even use the Landing Sites plugin to add contextual content based on the search or URL that hit the page.

    db

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  7. The Daily Poll: Is Google in the Wrong for “Hijacking” 404 Pages? : New Web 2.0 Magazine | February 13th, 2008 at 10:37 am

    [...] pages is nothing new; domain registrar Network Solutions tried it (to much public outcry), while as Zoli’s blog points out, it’s basically the business model of [...]

    Reply to this comment
  8. Google agrega su propia pagina de error 404 | February 13th, 2008 at 12:25 pm

    [...] webmaster, sin embargo, discrepan abiertamente. En primer lugar, no tienen demasiado claro de que Google respete las páginas personalizadas. Y, [...]

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  9. SitePoint Blogs » File Not Found? Google Knows Best | February 13th, 2008 at 9:24 pm

    [...] their own page (with links and a Google search bar, of course) — is causing plenty of bloggers to cry [...]

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  10. Viviendo sin la barra de google y sin googlerror 404 - Carrero Bitácora de los Hermanos Carrero, David Carrero Fernández-Baillo y Jaime Carrero Fernández-Baillo. | February 14th, 2008 at 12:53 am

    [...] referencias al Googlerror 404 y su polĂ©mica en Zoliblog, FayerWayer, google.dirson, GOS, … Etiquetas: error 404, firefox, google, http, [...]

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  11. How 404 pages work in Google Toolbar Beta 5 | February 28th, 2008 at 10:15 pm

    [...] newest version of the Toolbar handles 404 pages for users, because I see some people writing about it this morning. We tried to give a heads-up in a couple places. The Toolbar beta 5 announcement on [...]

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  12. SEM Consultant » Blog Archive » How 404 pages work in Google Toolbar Beta 5 | February 29th, 2008 at 2:05 pm

    [...] newest version of the Toolbar handles 404 pages for users, because I see some people writing about it this [...]

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  13. web design | February 7th, 2009 at 6:10 pm

    The principle of this is kind of annoying and I can see how some people can be frustrated by this but personally I would prefer my 404 pages to have google information on them instead of the default browser message. As long as the 404 page loads very fast I don't mind…

    Reply to this comment
  14. Miami web designer | July 25th, 2009 at 8:08 am

    I don’t see it as that big of a deal, just a “bother” to say the least.

    Reply to this comment

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