Is THIS Health 2.0?

Meet Dr. Jay Parkinson, MD. Not in his office – your home, or online. Sign up on the web, make appointments via a Google Calendar, receive housecalls, have him help manage specialist, x-ray, lab, pharmacy costs, all for $500 annually – no insurance required.

Browsing through his site feels a lot more like surfing a Web 2.0 service than a physician’s site. He blogs, too, and is becoming somewhat of a celebrity.

If this is not Health 2.0, I don’t know what is.

(hat tip: Jonathan Nolen)

Update (4/7/2009) Looks like Dr. Parkinson is no longer on his own: he teamed up with several physicians and launched Hellohealth along the same principles.


  1. Zoli,

    First off, good job elevating your name… your regular posts with intriguing content forced me to subscribe. Keep it up. 🙂

    Second, this seems like an awesome idea. The only problem I see is equipment and facility. What happens when you need an x-ray? You’ll still need insurance and to visit a facility. Maybe if more doctors get on board with this formula, there would be a market for rental medical facilities… time share style, like how people rent a piece of a luxury jet or yacht.

    It’s thought provoking… I can’t wait to see what happens in this field.

  2. I would have to agree that his site is on the verge of being a Web 2.0 brand. Personally, I like the look and feel.

  3. Zolie,

    I’m hoping my post my get the topic of Health 2.0 moving. This is very interesting stuff indeed. Enjoy!

    Health 2.0 is derived from the term Web 2.0, which implies a 2nd generation/release of the Internet.

    The ‘2.0’ part was established within computer programming – as a new edition of a an application is released, it is common practice for the programmers to add an incrementing number at the end of a program’s name, to label the new version.

    Web 2.0 implies the ‘2nd release’ of the Internet, which of course is not based on anything concrete. The Internet being made up of millions upon millions of interconnecting computers running lots of various programs, but is more of a concept to describe the type of programs/applications/functionality one can now locate on the Internet.

    The Internet was initially complied of mainly static pages of data. Soon to follow was email, web forums and chat rooms where discussions could take place. Web 2.0 refers to a trend on the Internet that saw a step forward in the way users conduct communicate over the Internet, which includes the use of blogs, videos, podcasts, wikis and online communities where people with common interests get together to share ideas, media, code and all types of information.

    Web 2.0 technologies such as social networking, blogs, patient communities and online tools for search and self-care management look as though they will permanently alter the healthcare landscape indefinitely.

    As with Web 2.0, there is a lot of debate about the meaning of the term ‘health 2.0’. The Wall Street Journal recently attempted to define Health 2.0 as:

    “The social-networking revolution is coming to health care, at the same time that new Internet technologies and software programs are making it easier than ever for consumers to find timely, personalized health information online. Patients who once connected mainly through email discussion groups and chat rooms are building more sophisticated virtual communities that enable them to share information about treatment and coping and build a personal network of friends. At the same time, traditional Web sites that once offered cumbersome pages of static data are developing blogs, podcasts, and customized search engines to deliver the most relevant and timely information on health topics.”

    While this traditional view of the definition imputes it as the merging of the Web 2.0 phenomenon within healthcare. I personally believe it’s so much more. In my opinion, Health 2.0 goes way beyond just the permeant social networking technology to include a complete renaissance in the way that Healthcare is actually delivered and conveyed.

    Source –

  4. $500/year is not a small fee to see family doctors only. I agree with the comments above, Online clinics is very refresing business model but it does not solve most medical problem where face-to-face with other doc is required.


  1. […] care, one doc (and his patients) at a time.  He established an affordable and  largely Web-based health practice: patients could sign up on the web, make appointments via Google Calendar, receive housecalls, have […]

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