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Did 37Signals Increase BaseCamp Price or Not? The Backdoor Experiment.

There’s a debate going on about 37Signal’s “hidden” “unannounced” price increase of their popular Basecamp service.

Apparently most of the uproar wasn’t so much due to the price hike itself, but the fact that it happened without any announcement.

Cinovate Cloud Inn.Cinovate Cinovate Cloud Inn.

Why did 37 Signal’s Basecamp price double unannounced? http://bit.ly/bLan2a Contact Cinovate for a Force.com based Basecamp killer app.

Canada Tech Eqentia

canadatechnews Canada Tech Eqentia

Why did 37 Signal’s Basecamp price double unannounced? http://eqent.me/caOkNV

TechvibesTO

TechvibesTO TechvibesTO

Why did 37 Signal’s Basecamp price double unannounced? http://ht.ly/19GKlt

22 hours ago Favorite Retweet Reply

Not everyone agrees:

Ben Kepes@benkepes Ben Kepes

If people have a problem with #BaseCamp #37Signals pricing they have two options, shut up or move on. No big deal cc/ @jasonfried

Hm. I guess STFU is an answer, too.  On the other hand, competitors are ready to take advantage of the situation:

Mike Erickson

mikeerickson Mike Erickson

If you dont like the #basecamp price hike, check out #teambox!

BlueCamroo

bluecamroo BlueCamroo

Don’t like #basecamp price rise? Try #BlueCamroo. Project Management and Social CRM with Twitter from $24.99 p.m. http://bit.ly/c68rkR

Zoho (longtime CloudAve sponsor) even offered a conversion tool: BUMP. (not to be mixed up with the iPhone / Android BUMP)

But 37Signals Founder Jason Fried came back with a surprising statement:

This isn’t accurate. We have not raised prices. Our prices have been steady for years. Max is still $149. Premium is still $99. Plus is still $49. Basic is still $24. Free is still free. Same prices as last week, last month, last quarter, last year, two years before that, etc. Each plan has the exact same levels and features and projects and disk space as before.

So who is right?  And more importantly, where is the $24 Basic Plan?

(Cross-posted @ CloudAve » Zoli Erdos)

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