The Nothing New Announcement

Ever get the feeling that some tech firms have run out of anything new to say?  So does fellow Enterprise Irregular Brian Sommer, so he offers a template for such companies:

XYZ Announces Nothing New

Nothing New to Become the New Industry Standard  

January 9, 2008 – Chicago – Today, XYZ Corporation is announcing ‘Nothing New’ a revolutionary, industry-leading approach to stall-ware, procrastination and marketing waste. “We believe this is the most important announcement we’ve made this year – maybe this decade”, says Jim Bigwind, CMO of XYZ. 

“This announcement is nothing short of extraordinary. It is, in fact, nothing” says XYZ customer Getz Fleeced Oftin at SoftTouch Ltd.

Blithering Media represents way too many tech firms and amazingly enough has no one on staff that understands the space. Blithering Media personnel are expert though at crafting press releases on just about anything (or nothing as in this case). For more info on Blithering Media contact us point.less@

I’m not giving away the full announcement – click over to Software Safari and enjoy. smile_tongue

Update (1/11): Wow, Brian is on fire: his next piece, Acronym Shortage to Adversely Impact Tech Sector is a must-read. smile_teeth


  1. Zoli – thanks for picking this up. If you liked that one, look at today’s post on the growing acronym shortage problem in tech.

    Take care Zoli –

  2. Wow, Brian, you’re on fire 🙂

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