I’ve said before, software giant SAP is a company that “gets” social media. Heck, their Global Marketing group even has a VP focused on Social Media. He’s now running a rather unique experience on a grand scale: a virtual Marketing Community Meeting, with some 2000 SAP marketers worldwide, using a Unisfair virtual conference center.
The prelude to the meeting already started with blogging activity, using Jive’s Clearspace community platform. I’m truly honored to have been invited as part of a select group of external bloggers to participate, along with:
- Seth Godin
- Ze Frank
- Laura “Pistachio” Fitton
- Dennis Howlett
- Ross Mayfield
- David Armano
- David Meerman Scott
- Jeff Nolan
Now there’s only one thing missing: a link to the actual event site. I can’t link ( for now?), since it’s an internal, behind-the-firewall event. I hope Steve and team will eventually be able to review the material created here, and eventually release some (most?) of it to the general public. Not only because it represents intellectual value to share, but because it would be consistent with SAP striving to be an open, conversational company.
Update (6/4): This post is now #5 for the Google search SAP marketing. That’s insane. (but I don’t mind)