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Are All Good Product Names Really Taken?

Previously I wrote about How a Good Name Turns out to be Crap – Literally – well, whatever the meaning, it did not hurt JobbyGuy Kawasaki was lamenting on the difficulty of finding a good name/domain (Oops, are you sure you want all that comment spam left there, Guy?)

Now Robert Scoble comes up with a very simple rule: only pick names that do not come up on Google, Yahoo or MSN Windows Live search at all.  It makes sense to me, but of course it’s easier said then done.  Case in point is Vyew, which I just wrote about yesterday.   Dharmesh  (whom I just got to know very recently but am already hooked on his blog) says in his comment:  “Though I will certainly agree that the name is cute, I think it a bad choice as spelling is too strange for a common word. Those that hear it spoken are highly unlikely to know how to spell it.”

What do you think?  Can intentionally misspelled common words that in  pronunciation describe the product, but are only available as domains and are only unique on search because of the “typo” actually become Brands?


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The poll may not properly display in feeds, please click back to my site to vote…. thanks.

Update (5/1):  I’ve just realized there is a pretty good existing precedent: Wyse, the thin-client company.

Update (5/2):  In another naming related news Jeff Nolan reports that SAP & Microsoft renamed their Mendocino project to Duet.  I can see Mendocino being a project name, but Duet  is more telling for the product – certainly better than Duel.    Obviously Duet by itself fails the Scoble-test, but “Duet SAP” or “Duet Microsoft” works pretty well.

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ThinkFree, the Microsoft-free Web Office

Are you  losing track of the plethora of  WebOffice applications?  I certainly am, as a matter of fact, today I just said half-jokingly that soon we will need a directory of all Web 2.0 directories, let alone app’s. 

My favorite editor so far has been Writely, but that may very well be by pure chance, since I tried Writely first.  I recently checked out the Zoho writer, and liked it.  Zoho has been the first one (as far as I know) to come out with a cool Web Spreadsheet application, which btw. is not only function-rich, but also esthetically pleasing. Sooner or later I’ll spend some time checking out their Virtual Office.  There hasn’t been a lot in the area of presentations though, the only one I am aware of is Thumbstacks – a simplified presentation app, without the fancy animation ..etc effect, but more than enough for a typical presentation.  Obviously all these applications are web-based, and so are the data files that create (in sharp contrast to AjaxWrite, AjaxSketch ..etc which are not true Web 2.0 apps, since they can only save your work on a local harddisk). That actually presents a potential problem where one’s digital life is stored on several sites and not easily shared between applications: some of the online storage services like Box.net Omnidrive, Openomy ..etc (sorry guys, can’t list all, there’s too many of you )

The entire landscape changed today – at least for me it was today, when on the Qumana blog  I read about ThinkFree.  The South Korea-based company claims to have “The Best Online Office on Earth”  (affirmatively, not just probably ).

 ThinkFree handles documents, spreadsheets, presentations, and is compatible with MS Office file formats.  You can create / save / share new documents, or upload existing Microsoft ones.  Oh, have I mentioned the 1G free storage?  I haven’t had the time to test all features in detail, but I think the fact that the first complete WebOffice exists is significant, and the initial reviews are positive.

Update (4/30):  Of course while we’re all caught up in the WebOffice craze, it doesn’t hurt to remember that a lot of Net-users are still stuck in dial-up prison, like Vinnie is now, in India..

Update (5/1): It just occured to me that a combination of ThinkFree (MS

Office replacement) and Central Desktop

(Online Collaboration, “wiki without the wiki”) is likely to be a

perfect online combo for most small businesses. I’ll cover the latter

in another post.

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Vyew – Free WebEx Killer ?

Reading TechCrunch’s profile on  Wyaworks, a new startup that “aims to do for web development what blogging has done for publishing” reminded me of another product I placed in my Web 2.0 Bookmarks a while ago and forgot to check it out: Vyew.  (no relation to wyaworks other than being remote namesakes).


It’s interesting how some brands become verbs: back in my last “corporate” job even after we switched from WebEx to GotoMeeting, we kept on saying “we’ll webex it”.  But Vyew is a cute name, I wonder if the same will happen as users switch.  Because they will switch.  Nothing beats free.

Of course Vyew has more going for it than just being free. Nice features, easy-to-use UI (I’ve just tested it with Dennis)  , and it’s even PC, being green.  A key value for people on-the-go is that it doesn’t require any download, you just start collaborating from any browser.

Vyew is a product of the team that created Simulat – I am not sure if it is the same company or another venture of the same individuals. They launched 2 weeks ago.

Related posts:

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Directory of Web 2.0 Directories

Steve Rubel points to Categoriz ,  “another big giant directory of Web 2.0 sites and services.”

I think to be considered valid Web 2.0 site, it should be called  Categorizr. (As in Flickr, Flagr,  Socializr ..etc)

A good resource otherwise.   We soon will need a directory of all Web 2.0 directories.

Update (5/7):  I told ya!   Here’s a list of Web 2.0 lists by Richard MacManus

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Why Spam Swicki?

Search activity on my swicki (see right sidebar) skyrocketed all of a sudden. Here’s a partial list of searches performed yesterday:

ags publishing 1
battle realms 1
book publishers directory… 1
bourbon street 1
bourbon street new orlean… 1
brick 1
british industrial revolu… 1
brownie guides 1
brownies uk 1
bunk beds 1
buy cds 1
buy concert tickets 1
c programming 1
california bar 1
california state bar 1
camelot park 1
car audio systems 1
careers 1
cascading style sheets… 1
cd now 1
cd stores 1
cfm 1
cgi 1
chat rooms 1
chat sites 1
cheap airline tickets… 1
cheap cds 1
cheap dvd 1
cheap ink cartridges 1
cheap tires 1
civil war battles 1
civil war information… 1
clock kits 1
cnn 1
cnn interactive 1
cnn world news 1
comp cams 1
computer deals 1
computer hardware 1
computer prices 1
computer sales 1
computers 1
concert tickets 1
concert tickets ticketmas… 1
consumer product reviews… 1
consumer reviews 1
corel draw

There are pages and pages of this crap, it’s clearly an automated “search attack”.  Once again I prove how clueless I am about the business of spamming, but I really don’t see who and how benefits from such automated searches …  Swicki team?  Anyone? 

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43 Best Blog Prank Still Goes On

Alexander Muse reminds us that his 43 Best Blog Experience is still live – 2 months later people are entering themselves and deleting others.  For all those interested may I suggest you also check out Ego-surf.

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Wiki & Blog Events

The “Father of the Wiki”, Ward Cunningham is featured in conversation with John Gage at the Computer History Museum tonight at 6pm.   This should be an interesting talk, I’ll be there – the side-benefit of attending these events that I always get to meet a few of my readers  face to face for the first time …

Tomorrow Uber-Blogger Robert Scoble will be amongst the panelists discussing  Blogs & Podcasts: Competitive Weapons or Too Much Hype? at the Santa Clara Hilton.   Another “must attend” event. Zbutton

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Microsoft Getting Human

Wow, for the first time in my life I’ve received an honest, almost-human Windows XP message: The installation is taking longer than expected.

Not as brutally honest as this one, but a good start

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Shut Up


  No wonder, check out the stat’s.  (hat tip: Jeff Nolan)
(if the embedded video does not work in the feed, watch it here.)

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Why I am Not Switching to Google Calendar (Yet)

I had to wait for the huge echo to die off a bit, my voice would   have  been  lost  in  the  mandatory  praise  for Google Calendar.

I agree, it is nice, full of features, yet I can’t move until it really allows to have my data anywhere, on any device.  SMS notification of events?  Thank you very much, but I want my entire calendar on my mobile device, and it better be always up-to-date.  With zillions of devices on the market, it will take a while to support all of them  – in the meantime there is an intermediary: Outlook. 

Outlook is in the anchor position that most mobile devices, CRM software ..etc synchronize to.  It plays middleware between my phone and Plaxo.  It’s clunky, bogs down our computers, crashes a lot, yet we need it: like it or not, we’re in Outlook-prison and can’t break out … just yet.  Which means, Google Calendar should have full Outlook synchronization for it to really be useful  business.  One-way import simply does not cut it.

Obviously Google wants us migrate to their platform, and I’ll be happy to – when they are ready.  Ironically enough, we need full synchronization to enable us to use both calendars in parallel first, then use Google Calendar more and more, why rely on the synchronized Outlook copy to play middleware, eventually to phase it out when Google and the entire ecosystem nicely play together. 

I am (im)patiently waiting. Apparently not alone:

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