Previously I wrote about How a Good Name Turns out to be Crap – Literally – well, whatever the meaning, it did not hurt Jobby. Guy Kawasaki was lamenting on the difficulty of finding a good name/domain (Oops, are you sure you want all that comment spam left there, Guy?)
Now Robert Scoble comes up with a very simple rule: only pick names that do not come up on Google, Yahoo or MSN Windows Live search at all. It makes sense to me, but of course it’s easier said then done. Case in point is Vyew, which I just wrote about yesterday. Dharmesh (whom I just got to know very recently but am already hooked on his blog) says in his comment: “Though I will certainly agree that the name is cute, I think it a bad choice as spelling is too strange for a common word. Those that hear it spoken are highly unlikely to know how to spell it.”
What do you think? Can intentionally misspelled common words that in pronunciation describe the product, but are only available as domains and are only unique on search because of the “typo” actually become Brands?
The poll may not properly display in feeds, please click back to my site to vote…. thanks.
Update (5/1): I’ve just realized there is a pretty good existing precedent: Wyse, the thin-client company.
Update (5/2): In another naming related news Jeff Nolan reports that SAP & Microsoft renamed their Mendocino project to Duet. I can see Mendocino being a project name, but Duet is more telling for the product – certainly better than Duel. Obviously Duet by itself fails the Scoble-test, but “Duet SAP” or “Duet Microsoft” works pretty well.
Tags: product name, company name, domain, trademark, brands, branding, vyew, jobby, zoliblog, duet, microsoft, sap
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