SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion

I don’t claim to be an expert in the area, so this is more a quick pointer then a real post. Well, too short for a post, too long for a tweet:-)

Duane Jackson, CEO of SaaS accounting provider Kashflow writes up his experience of using Google Analytics and Website Optimizer to fine-tune his site to increase conversion:

It turned out that of everyone that visited our registration page, only 45% of them actually went on to complete it. So over half of everyone that looked at our registration page sailed off into the sunset never to be seen again.
We’ve managed to gradually improve that to almost 70% by trying a few different things…

His conclusion:

I’m really pleased we’ve found the time and tools to do this. What really irks me is that we didn’t do this ages ago. I could sit down and calculate what our revenues and customer numbers would look like if we improved conversions like this years ago – but I’m scared to.

Every day that you’re not actively working on improving your conversion ratios is a day of lost opportunities.

You can do it, too at zero cost:-) Or if you want to turn pro level, you may want to check out HubSpot, the inbound marketing gurus.

(Cross-posted @ CloudAve )